SMB IT Market Requires Dedicated Sales Strategy

Business Solutions asked industry experts “Why VARs Should Set Their Sights On SMBs” for the Business Solutions 2014 Partner Program Insider. In addition to the insights in that article, these industry leaders also describe the current health of the SMB market from an IT spend perspective and give their opinions on the best time to sell.

  • Manufacturing And Warehousing IT News For VARs — April 21, 2014
    Manufacturing And Warehousing IT News For VARs — April 21, 2014

    A survey reveals MOM solutions can help manufacturers overcome common hurdles to organization agility. In other news, manufacturing technology orders were down in February, but the outlook for the year is positive, and U.S. industrial output increased in March.

  • Education IT News For VARs — April 21, 2014
    Education IT News For VARs — April 21, 2014

    The news includes an article that examines the question of the best uses for student data without infringing on student privacy. In other stories, technology is part of the plan to avert a potential achievement gap in schools across California, and 15 years after the tragedy at Columbine High School, school security remains a top concern in the nation.

More Featured Content

CURRENT ISSUE

  • Who Else Wants To Dominate The Healthcare Market?

    The healthcare vertical — if you’re not selling into this space, you wish you were. If you do sell into the vertical, you want to sell more. I’m very excited to announce that, in addition to our Channel Transitions events this year, Business Solutions has partnered with value-added distributor ScanSource to produce two Smart VAR Healthcare Summits. The goal is to provide inside information on the channel’s fastest growing vertical for VARs already engaged in healthcare and for those who are considering entering the market.

  • Capitalize On The Growing BYOD Security Threat

    Alleviate your customers’ struggles to fit personal mobile devices into their IT environments, and earn incremental recurring revenue streams in the process.

More From The Current Issue

PREMIUM CONTENT

Delta Hotels And Resorts Moves Beyond PCI Compliance

As a full-service hotel chain catering to corporate and leisure travelers, Delta Hotels and Resorts, founded in 1962, has grown to become Canada’s leading hotel management company. Today, they boast a diversified portfolio of 37 city-centre, airport and resort properties. Widely viewed as the brand of choice for discerning owners and guests, they take pride in being an exemplary employer to more than 5,800 people and an active corporate citizen building stronger Canadian communities from coast to coast.

SMB IT Market Requires Dedicated Sales Strategy

Business Solutions asked industry experts “Why VARs Should Set Their Sights On SMBs” for the Business Solutions 2014 Partner Program Insider. In addition to the insights in that article, these industry leaders also describe the current health of the SMB market from an IT spend perspective and give their opinions on the best time to sell.

SYNNEX Highlights Differences Between Rugged And Consumer Computers

SYNNEX is introducing the HP EliteBook Folio 1040, described as a business Ultrabook. Bob Stegner, senior VP of Marketing, North America, SYNNEX, highlights the differences between rugged and consumer devices and how VARs can overcome customer objections to selecting rugged computers.

Selling Cloud Services To The Right Customers

How to help more customers make the shift to a managed cloud offering and reach the maximum addressable market.

5 Elements Of A Partner Program That Will Help You Achieve Your Goals

Selecting the right partners is critical as resellers look to strengthen and grow their businesses. And while you may find that all partner programs have some similar elements, you’ll also quickly learn that each program is very different.

Uncrowding The Crowd: A New Model Designed To Create Better Working Relationships

When organizations first began crowdsourcing to identify talent for specific projects, the concept seemed to offer limitless potential.

Five Things an MSP Needs To Know About Nonprofits

The 1.5 million registered nonprofits in the US can be a rewarding vertical for MSPs to explore in their market. With some research and planning, nonprofits can be a satisfying and profitable addition to your client roster. Working with nonprofits devoted to solving today’s substantial issues can engage the hearts of your employees, boost your reputation with current clients and elevate your standing within your community.

Your CRM And You: 4 Tests To Determine If It’s Time To Break Up

Remember when you first got your CRM? Everything seemed so promising — a single oracle of truth you could turn to for updates on everything going on with your client accounts. For many, though, CRMs stopped being a helpful friend and instead became a burden requiring constant updates and double entry and giving precious little back in return.

More Premium Content

SPECIAL REPORTS

Partner Program
Insider

POS & Payment Processing Guide

Best Channel
Vendors 2014

Partner Program Insider 2014 BSM Annual POS Guide 2013 Best Channel Vendor 2014 Home
Vendors share how their partner
programs can help VARs, MSPs,
and ISVs grow their businesses.
Past events, actions, and inactions have led retail VARs to a key turning point. Whether the story ends in ruin or prosperity is for each VAR to decide. Thousands of VARs, MSPs, and ISVs rate their vendor partners on 7 key criteria. Which vendors rated the best?

FEATURED SUPPLIERS

  • BlueStar, Inc.
    BlueStar, Inc.

    We at BlueStar, along with our mobility vendors and ISV partners, believe that offering the right tools, solutions, and education we can build a strong foundation for our partners selling and implementing mobility solutions.

  • Mercury Payment Systems
    Mercury Payment Systems

    Mercury® provides integrated payment processing solutions that help businesses prosper. Known for secure and reliable processing, Mercury’s solutions are built into the POS, helping merchants reduce errors in data entry, manage cash flow, and minimize risk.

  • Axis Communications
    Axis Communications

    Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analog to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms.

  • Honeywell
    Honeywell

    Established in 1972, Honeywell Scanning and Mobility is a leading manufacturer of data collection and communication products designed specifically for mobile, on-site, and transaction processing applications.

  • CharTec
    CharTec

    CharTec is the SMB channel's leading provider of recurring revenue based training for sales, operations, leadership, and marketing. Its 20,000 square foot MSP and IT training facility is the largest in North America and is integrated into a thriving multi-million dollar MSP.

  • APG Cash Drawer, LLC
    APG Cash Drawer, LLC

    For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them - even in the most demanding environments.

Newsletter Signup
Newsletter Signup
Get the latest channel trends, news, and insights

FEATURED PRODUCTS

  • Honeywell 1400g Area-Imaging Scanner
    Honeywell 1400g Area-Imaging Scanner

    The Honeywell Voyager 1400g Area-Imaging Scanner is a hand-held linear scanner providing omnidirectional reading of linear bar codes. The 1400g is able to be upgraded to enable PDF and 2D barcode scanning at purchase or any time after.

  • SATO HealthCARE ID Solutions
    SATO HealthCARE ID Solutions SATO America is a leading provider of bar code application solutions for the healthcare marketplace. Solutions specific to the needs of our customers for: patient identification and safety, package tracking, and property tracking.
  • Datalogic Scanning Gryphon™ I GBT4400 2D
    Datalogic Scanning Gryphon™ I GBT4400 2D With rich feature sets, the Gryphon™ product series from Datalogic Scanning represents the premium level of data collection equipment for general purpose applications.
  • Zebra ZXP Series 3™ Card Printer
    Zebra ZXP Series 3™ Card Printer

    The ZXP Series 3 direct-to-card printer offers several advanced features that provide best-in-class performance at an affordable price point. Zebra’s ZRaster™ host-based image processing technology, for example, enables high-speed printing while optimizing image quality. And Zebra is first to market with high-performance ribbons that have an improved formulation specifically designed for high-speed, highquality printing.

More Featured Products

ABOUT BUSINESS SOLUTIONS

Welcome to BSMinfo, the online presence of Business Solutions magazine. If you are a value-added reseller (VAR), systems integrator, managed services provider (MSP), or independent software vendor (ISV), this is the site for you! Whether here online or in each month's issue of the magazine, we strive to deliver actionable information you can use to add complementary technologies to your portfolio and penetrate thriving vertical markets.

Technologies and topics typically covered include data collection/supply chain, point of sale (POS), payment processing, video surveillance and access control, voice over IP (VoIP), networking, storage, managed services, network security, the cloud, mobile computing, and enterprise content management (ECM). From a market perspective, our articles focus on government, retail, hospitality, healthcare, manufacturing, transportation and logistics, education, legal, banking, and anywhere else solutions providers can find new revenue streams.

Please take a moment to join our online community and discover the benefits (access premium content, free newsletters, product sourcing, etc.) of your FREE membership.

Also, check us out on Google+.