Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analog to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms.

Axis is a Swedish-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the NASDAQ OMX Stockholm.

Axis' overall goal
Axis' overall goal is to further strengthen and develop the company's position as the market-leading supplier of network video solutions. Axis aims to drive the technology shift from analog to digital network-based security solutions and to continue to strengthen its position in this market. This is an area that is expected to continue growing rapidly, with excellent growth opportunities for Axis as a logical consequence.

Axis' business concept
Axis' business concept is to offer the market intelligent network-based products and solutions. The company is focused primarily on the rapidly growing market for network video solutions. Its products are primarily used in network applications for security systems and remote monitoring. These network products provide maximum customer value through effective surveillance solutions, reduced costs and increased flexibility and performance, for example in the form of scalable systems.

Axis' product portfolio
Axis specializes in professional network video solutions for surveillance and remote monitoring. Our range of products includes network cameras, video servers, video decoders, video management software, and a full range of accessories.

Since 1996, when Axis launched the world's first network camera for connection to an IP network, the company has been the leader in network video solutions. Axis currently offers a broad range of network cameras and video servers for a large number of applications, the most prominent solutions being in the areas of security and remote surveillance. Today, the portfolio comprises a broad range of video solutions and cameras for installations ranging from entry level to professional level.

Axis' customers
Axis' end users range from large multinational corporations to small-to-midsize enterprises, which use Axis' products and systems solutions in their installations to optimize their business processes.

Axis prioritizes six primary end-user segments for products sold under Axis' own brands. The segments are: Education (universities, schools, education institutes), Banking & Finance (banks, post offices, insurance companies), Retail (stores, gas stations, supermarkets), Transportation (airports, railways, harbors, traffic surveillance, toll stations), Government (authorities, police, military, health care, prisons, museums, casinos), and Industrial (process industries, engineering, construction, pharmaceutical, energy companies).

Axis' way to the market
Axis uses a two-tier model for its sales process, utilizing distributors, resellers and system integrators. Axis has established a consistent channel strategy and policy after more than 20 years of working with indirect business models. All of Axis' branded products have been and will continue to be sold through the channels of distributors and resellers. These include distributors such as Ingram Micro, Tech Data and Anixter. Axis is proud to have established global strategic partnerships with such prominent companies as Niscayah, Lenel and Honeywell.

Today, Axis has partners in more than 70 countries. In order to optimize the use of channels in the network market, Axis has developed a Channel Partner Program. The goal of the program is to bring the customers to the right level of recognition and resources to ensure success in their business.

Another important Axis tool is the company's successful Application Development Partner (ADP) program. This program is an initiative that brings application developers closer to Axis while ensuring that there is a broad range of applications that include the company's products. In addition, the ADP program extends Axis' presence to new market segments and new language areas.

Technology leadership
The core of the Axis product offering is its in-house-developed IP-based technology platform. Axis' ETRAX and ARTPEC chips are regarded as industry-benchmark core components within the network-management and communications and image-compression areas. The technology enables easy installation and provides compact and powerful solutions so that equipment can be rapidly and securely connected to virtually any wired or wireless network.