Articles
10 Steps To Keep Up With The Changing Marketing Landscape
March 17, 2010
•White Paper: 10 Steps To Keep Up With The Changing Marketing Landscape
By MaaS Impact, Inc.
The dead horse to beat is obviously the state of the economy. The usual budget cuts, spending scrutiny and department downsizing has followed suit but some organizations have found an interesting new approach in lieu of these other less attractive quick fixes. Spending. Not new spending, but instead a budget reallocation toward value. This is not a new or even a novel concept. In fact, we all like to believe we are purchasing value with every marketing dollar spent - it's just proving it that often alludes us. Besides, what doesn't have a quantifiable ROI is just branding, right? Right?
"Grassroots" marketing is rooted in a great concept in fact its the concept driving this paper, immediate, quantifiable value. It used to be that word-of-mouth, networking and handshake advertising was a great way to earn business and everyone could see it working. The problem is, most of us don't interact face-to-face a much as we used to. We research our purchases online, we collaborate with friends, we network and share content through social networking, blogs and twitter. The handshake has been replaced by the friend request and our physical and digital selves no longer have a point of divergence. How then can marketers reach their audience with a message that doesn't translate to an interactive model - the answer is "they can't."
Click Here To Download:•White Paper: 10 Steps To Keep Up With The Changing Marketing Landscape
