Articles
Build Customer Loyalty In A Changing Retail Environment
June 15, 2010
Click Here To Download:•Guest Opinion: Build Customer Loyalty In A Changing Retail Environment
By Juliann Larimer, NCR Corporation
Retailers face a tremendous challenge to connect with the "new consumer." Consumers are more discretionary and elusive than in the past and are looking for ways to save more and spend less. Given the additional channels and choices available to reach customers (e.g. online, in the store, at the POS, on mobile devices, etc.) combined with elusive behavior, retailers find it difficult to engage and enhance their customer relationships. Each interaction is critical, and every touch point can influence when, where, and how the consumer does business.
Click Here To Download:•Guest Opinion: Build Customer Loyalty In A Changing Retail Environment
