Articles
RSSCompliance Opens Door To New Security Markets
July 29, 2009
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•Article: Compliance Opens Door To New Security Markets
•Article: Compliance Opens Door To New Security Markets
Used with permission from Business Solutions magazine.
•Article: Compliance Opens Door To New Security Markets
By Gennifer Biggs, Business Solutions magazine
When you are a small IT shop such as the five-person security VAR FrugalBrothers Software, how do you find time to identify new markets with growth opportunity? Well, FrugalBrothers President Bruce Naylor did his homework on the Web and found new verticals for security sales — namely, financial services, education, and now point of sale (POS). All these markets face increasing security needs fueled by compliance requirements. Once Naylor identified those new markets, he used free marketing — Web 2.0 products such as YouTube and Twitter — to reach potential customers.
Click Here To Download:•Article: Compliance Opens Door To New Security Markets
Used with permission from Business Solutions magazine.
