Articles
How Web Content Helps Bring Prospects From Click To Customer
March 17, 2010
•White Paper: How Web Content Helps Bring Prospects From Click To Customer
By MaaS Impact, Inc.
Your customers are hungry for content, is your website leaving them starved for information?
Eighty-six percent of business purchases are narrowed down to three vendors BEFORE speaking to any potential solutions providers. How? The answer is the web, and if your website isn't providing dynamic and compelling content, chances are you will not be on the short list.
The prevailing question a marketing professional asks these days is a simple one, "Why will someone look at my company's website?" Like the question, the answer is also simple. As the first stop in the buying process, a website can kill the deal before your sales team ever knew there was an opportunity. It is not the lack of flash animation, product information or even solution demos. Although a website's curb appeal is important, your obstacle may be in the "nuts and bolts" of your website.
Click Here To Download:•White Paper: How Web Content Helps Bring Prospects From Click To Customer
