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•Case Study: Signature Brands

By Psion

Based in Ocala, Florida, Signature Brands, LLC, is a leading manufacturer of food decorating products. Its dessert decorating products are sold under the Cake Mate and Betty Crocker brand names, while its seasonal items are sold under the PAAS Easter Egg and Pumpkin Masters brand names. In the distribution portion of the Signature Brands business, the company employs up to 30 workers in its 80,000 square-foot distribution center, picking more than 53,000 cases of products per week, or approximately 2.75 million cases per year.

Signature Brands' warehouse workers receive customer orders and then assemble pallets stocked with their requests. Constructing these pallets is a delicate balancing act due to the types of products – if too many heavy products, like densely-packed seasonal shipper displays of icings and bottle decors, are placed on the top, the pallet will topple. If lighter, smaller items are placed on the bottom, like PAAS Easter Egg color kits, they could be crushed.

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•Case Study: Signature Brands