Bernadette Wilson

Bernadette Wilson

ARTICLES BY BERNADETTE WILSON

How Tigerpaw Users Get The Most From Their PSA — And Are Planning To Use Tigerpaw One
How Tigerpaw Users Get The Most From Their PSA — And Are Planning To Use Tigerpaw One Ann Johnson, CFO of Premiere, a Tigerpaw Software user, can tell you what every job costs down to the penny. With locations in Chicago and Naples, FL, Premiere, an audio, video, and automation integrator, often has jobs that last four or five years and from design to completion can total $1 million. Tigerpaw professional services automation (PSA) helps Premiere track equipment, materials, and labor hours, detailing the type of labor (e.g.,...  Continue Reading...
Podcast: Insights On The Managed Services Business Model
Podcast: Insights On The Managed Services Business Model To open the Channel Transitions VAR/MSP Executive Conference, powered by Business Solutions, on November 5 at the DoubleTree Orlando Airport, Jim Roddy, president of Business Solutions, asked editor in chief Mike Monocello to share his insights on the managed services business model. Monocello, who has more than 12 years of channel experience, discussed trends, common mistakes he sees managed services providers (MSPs) make, and benefits of the...  Continue Reading...
mPOS: Where You And Your Merchant IT Customers Are, Where You’re Going
mPOS: Where You And Your Merchant IT Customers Are, Where You’re Going A lot has changed in retail mobility in the last two years. A panel discussion at BlueStar VARTECH 2015 included a look back at mobile point of sale (mPOS) projections from 2013, how accurate those projections were, and where mPOS is likely to be heading from here.    Continue Reading...
AVG Business Wants To Create The Most Successful MSPs In The World Since AVG Business launched in the spring, its goal has been to focus on supporting the channel. Marco La Vecchia, VP, Americas, for AVG Business explains, “Security has definitely evolved beyond antivirus. Data, devices, people, all play a role.” In addition, SMBs, one of the fastest growing IT markets, are realizing they aren’t immune to cyberattack and are looking for solutions providers — preferring one solutions...  Continue Reading...
Marketing Your IT Solutions Provider: Inbound, Outbound, SEO, What’s The Difference?
Marketing Your IT Solutions Provider: Inbound, Outbound, SEO, What’s The Difference? If you are trying to build a marketing plan for your IT solution provider business, it’s important to understand the components that will make your strategy work. Panelists at BlueStar VARTECH 2015 offered a primer on different types of marketing activities and how you can best use them.  Continue Reading...
Can IT Solutions Providers Be Successful At #SocialMediaMarketing?
Can IT Solutions Providers Be Successful At #SocialMediaMarketing? Considering social media as a means to market your IT solutions provider business is likely to lead to a host of questions about platforms, messaging — and even whether to try it at all.  Continue Reading...
7 Marketing Mistakes VARs Make And How To Fix Them
7 Marketing Mistakes VARs Make And How To Fix Them At BlueStar VARTECH 2015, marketing your IT solutions provider business was the topic of a panel discussion, and advice from panelists included how to avoid marketing mistakes.  Continue Reading...
What VARs Need To Do To Succeed At Marketing
What VARs Need To Do To Succeed At Marketing There are a multitude of approaches you could take market your IT solutions providers business — and you want to be sure you have chosen the right ones. To help channel partners make the best decisions when it comes to their marketing strategies, BlueStar invited a panel to discuss the topic at VARTECH 2015. Panelists were Garrett Geib, president of the SkyRocket Group; Angela Diffly, the editor of VSR Magazine; Michael Carr, the vice...  Continue Reading...
All-Inclusive “Tigerpaw One” Offered Via SaaS Model Tigerpaw Software unveiled “Tigerpaw One,” which packages the professional services automation’s (PSA’s) modules into one product for delivery via the SaaS model. CEO James Foxall made the announcement during the Tigerpaw user conference, held Oct. 27 to 30 in Omaha, NE.  Continue Reading...
Why Football Can Remind Solutions Providers There Are IoT Opportunities Out There
Why Football Can Remind Solutions Providers There Are IoT Opportunities Out There The Internet of Things (IoT) is offering opportunities for managed services providers (MSPs), VARs, and integrators to provide solutions and services. If you need to be convinced, see the real-time player stats that appear at the bottom of your screen during an NFL game.  Continue Reading...