Bernadette Wilson

About Bernadette Wilson

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Bernadette Wilson is Business Solutions magazine’s associate editor. She is a former staff member of the Laurel Group Newspapers, Trib Total Media, in Westmoreland County, PA, editing The Independent-Observer, Scottdale, PA’s community newspaper, for six years. Before joining Business Solutions she worked for Larson Texts,which produces mathematics books for middle school through college, and contributed to a number of newspapers and magazines as a freelance writer. She is a graduate of The Pennsylvania State University.

ARTICLES BY BERNADETTE WILSON

ASCII Announces Columbus Success Summit Awards

ASCII Announces Columbus Success Summit Awards

The ASCII Group, Inc. has announced the winners of the ASCII Success Summit “Best of Show” Awards. At each of eight ASCII Success Summits in 2014, members of the solutions provider community attending the event vote for their choices in categories such as solutions, new products, channel programs, promotions and incentives, and sales and support.  Continue Reading...

Autotask’s New UI Features “Human-Centered” Design

Autotask presented the new design of its user interface (UI) today at Autotask Community Live in Miami, FL. This design is more than a year in the making, and the purpose of the project is to create a UI that encourages users to implement and adopt the solution.  Continue Reading...

Kaseya New Release Recognizes That Seconds Count To MSPs

Kaseya launched Kaseya 7.0 this week, announcing MSPs can now leverage the fastest remote client management. But how fast is “fast”?  Continue Reading...
How To Know If An On-Site Server Is Right For Your Customer

How To Know If An On-Site Server Is Right For Your Customer

Bob Stegner, Senior Vice President, Marketing, North America, SYNNEX Corporation, shares when to your customers should consider keeping their servers onsite and how to present options that will scale with your customer’s future needs.  Continue Reading...
What VARs Need To Know About Providing Biometrics ID Solutions

What VARs Need To Know About Providing Biometrics ID Solutions

If you provide access control solutions, you are certainly familiar with biometrics identification, but is providing this technology within your company’s capabilities, expandable to other areas of clients’ organizations?  Continue Reading...
No Excuses: You CAN Market Your IT Business

No Excuses: You CAN Market Your IT Business

Finalists gave presentations at the “Better Your Best” competition at the 2014 Technology Marketing and IT Sales Training Boot Camp in Nashville, TN, vying for the chance to be the spokesperson for Technology Marketing Toolkit. Although they were giving presentations in a competition, their stories of marketing their IT businesses successfully added up to a compelling argument that regardless of the obstacles you face, you can market ...  Continue Reading...
Automation Nation 2014 Provides Technical — And Business — Training

Automation Nation 2014 Provides Technical — And Business — Training

LabTech Software’s annual partner conference, Automation Nation — scheduled for June 2-4 in Orlando, FL — will focus on education, training, and thought leadership.  Continue Reading...
POS VARs: Are You Smarter Than Your SMB Customers?

POS VARs: Are You Smarter Than Your SMB Customers?

The average SMB customer in the market for a point of sale (POS) system fits a different description than customers in that category a few years ago. Rod Hometh, senior VP of market development for Ingenico, says, in the past, your SMB customers adopted “trickle-down technology,” tried and proven by larger enterprises.  Continue Reading...
Telephone Interconnects: The Next To Offer Managed Services … To Survive

Telephone Interconnects: The Next To Offer Managed Services … To Survive

Selling telephone systems was traditionally pretty uncomplicated. Carriers provided the phone service. Interconnects (VARs who sell telephone and other communications solutions) sold it to their clients along with phone system hardware. Managed services providers (MSPs) handled IT. Each provided a piece of the puzzle, and it all worked together.  Continue Reading...
Marketing Your IT Business? Use LinkedIn And Facebook

Marketing Your IT Business? Use LinkedIn And Facebook

Online marketing strategies were on the agenda at the 2014 Technology Marketing And IT Sales Training Boot Camp in Nashville, TN, last week. Robin Robins, CEO and author of the Technology Marketing Toolkit, and Jeff Johnson, staff marketing coach for Technology Marketing Toolkit, detailed two useful — and maybe surprising — tools that can help you build and target a prospect list: LinkedIn and Facebook.  Continue Reading...