Bernadette Wilson

About Bernadette Wilson

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Bernadette Wilson is Business Solutions magazine’s associate editor. She is a former staff member of the Laurel Group Newspapers, Trib Total Media, in Westmoreland County, PA, editing The Independent-Observer, Scottdale, PA’s community newspaper, for six years. Before joining Business Solutions she worked for Larson Texts,which produces mathematics books for middle school through college, and contributed to a number of newspapers and magazines as a freelance writer. She is a graduate of The Pennsylvania State University.

ARTICLES BY BERNADETTE WILSON

What VARs Need To Know About Providing Biometrics ID Solutions

What VARs Need To Know About Providing Biometrics ID Solutions

If you provide access control solutions, you are certainly familiar with biometrics identification, but is providing this technology within your company’s capabilities, expandable to other areas of clients’ organizations?  Continue Reading...
No Excuses: You CAN Market Your IT Business

No Excuses: You CAN Market Your IT Business

Finalists gave presentations at the “Better Your Best” competition at the 2014 Technology Marketing and IT Sales Training Boot Camp in Nashville, TN, vying for the chance to be the spokesperson for Technology Marketing Toolkit. Although they were giving presentations in a competition, their stories of marketing their IT businesses successfully added up to a compelling argument that regardless of the obstacles you face, you can market ...  Continue Reading...
Automation Nation 2014 Provides Technical — And Business — Training

Automation Nation 2014 Provides Technical — And Business — Training

LabTech Software’s annual partner conference, Automation Nation — scheduled for June 2-4 in Orlando, FL — will focus on education, training, and thought leadership.  Continue Reading...
POS VARs: Are You Smarter Than Your SMB Customers?

POS VARs: Are You Smarter Than Your SMB Customers?

The average SMB customer in the market for a point of sale (POS) system fits a different description than customers in that category a few years ago. Rod Hometh, senior VP of market development for Ingenico, says, in the past, your SMB customers adopted “trickle-down technology,” tried and proven by larger enterprises.  Continue Reading...
Telephone Interconnects: The Next To Offer Managed Services … To Survive

Telephone Interconnects: The Next To Offer Managed Services … To Survive

Selling telephone systems was traditionally pretty uncomplicated. Carriers provided the phone service. Interconnects (VARs who sell telephone and other communications solutions) sold it to their clients along with phone system hardware. Managed services providers (MSPs) handled IT. Each provided a piece of the puzzle, and it all worked together.  Continue Reading...
Marketing Your IT Business? Use LinkedIn And Facebook

Marketing Your IT Business? Use LinkedIn And Facebook

Online marketing strategies were on the agenda at the 2014 Technology Marketing And IT Sales Training Boot Camp in Nashville, TN, last week. Robin Robins, CEO and author of the Technology Marketing Toolkit, and Jeff Johnson, staff marketing coach for Technology Marketing Toolkit, detailed two useful — and maybe surprising — tools that can help you build and target a prospect list: LinkedIn and Facebook.  Continue Reading...
Peer-To-Peer: IP Video Sales Complement Other Lines Of Business

Peer-To-Peer: IP Video Sales Complement Other Lines Of Business

The Business Solutions article “IP Video And Access Surveillance Control: A Profitable Combination,” highlights the success Global Data Systems (GDS) has experienced providing facilities-based telecommunications, datacenter, cloud computing, and systems integration solutions and services. GDS, which deployed the first Cisco VoIP phone system in the U.S. and is currently the only Louisiana-headquartered Cisco Gold Partner with...  Continue Reading...
Are You Stepping Up To Protect SMBs From Cyberattack?

Are You Stepping Up To Protect SMBs From Cyberattack?

SMBs have some traits that haven’t changed much in the past decade. They typically don’t have a dedicated IT staff, and when they get their computer systems working the way they want them to, they are reluctant to make any changes — even simple, yet critical, updates to software.  Continue Reading...
Seagull Scientific Features BarTender Software At Smart VAR Healthcare Summit

Seagull Scientific Features BarTender Software At Smart VAR Healthcare Summit

David Rau, director of sales, Americas for Seagull Scientific, discusses BarTender software at the Smart VAR Healthcare Summit held on May 6 in New Brunswick, NJ. The software enables data from EHR systems to be partitioned and added to a wristband or label — with the option of applying color.  Continue Reading...
MCL Technologies Demonstrates App Development Tool At Healthcare Summit

MCL Technologies Demonstrates App Development Tool At Healthcare Summit

Susan Krusee, AMERICAS sales director for MCL Technologies, met conference attendees at the Smart VAR Healthcare Summit held on May 6 in New Brunswick, NJ. She provides information about MCL-Designer, a rapid app development tool/mobile platform cloud computing tool.  Continue Reading...