Bernadette Wilson

About Bernadette Wilson

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Bernadette Wilson is Business Solutions magazine’s associate editor. She is a former staff member of the Laurel Group Newspapers, Trib Total Media, in Westmoreland County, PA, editing The Independent-Observer, Scottdale, PA’s community newspaper, for six years. Before joining Business Solutions she worked for Larson Texts,which produces mathematics books for middle school through college, and contributed to a number of newspapers and magazines as a freelance writer. She is a graduate of The Pennsylvania State University.

ARTICLES BY BERNADETTE WILSON

Smart VAR Healthcare Keynote: 5 Keys To Success In The Healthcare Vertical

Smart VAR Healthcare Keynote: 5 Keys To Success In The Healthcare Vertical

In his SmartVAR Healthcare Summit keynote, Shahid Shah, known as “The Healthcare IT Guy,” told VARs selling into the healthcare IT market that it is necessary to understand why this market is different from any other.  Continue Reading...
Channel Transitions West: Define The Unique Process You Use To Deliver Value

Channel Transitions West: Define The Unique Process You Use To Deliver Value

Featured speaker Gary Pica stressed the importance of “defining your company way” at the first of the 2014 Channel Transitions VAR/MSP Executive Conferences, powered by Business Solutions magazine (BSM). Pica is the CEO and owner of TruMethods, a coaching and mentoring company that has helped transform more than 800 IT providers around the world. His company Dynamic Digital Services, which was acquired by mindSHIFT Technologies,...  Continue Reading...
CompTIA Explains New Open Access Model At Channel Transitions West

CompTIA Explains New Open Access Model At Channel Transitions West

Lisa Person, a director in the member community at CompTIA, discussed the organization’s new open access model with conference attendees at Channel Transitions West on April 29, 2014 in Santa Ana, CA. She also encouraged them to attend CompTIA’s industry event, ChannelCon.  Continue Reading...
Top Opportunities Revealed At Smart VAR Healthcare Summit

Top Opportunities Revealed At Smart VAR Healthcare Summit

VARs and systems integrators who attended the Smart VAR Healthcare Summit on May 6 in New Brunswick, NJ, learned where to find opportunities in the healthcare IT market.  Continue Reading...
Healthcare IT End Users Tell VARs The Do's — And Don'ts — Of Selling

Healthcare IT End Users Tell VARs The Do's — And Don'ts — Of Selling

The panel at The Smart VAR Healthcare Summit on May 6 in New Brunswick, NJ, helped take the guesswork out of selling IT to healthcare providers. Responding to questions from panel moderator, Mike Monocello, Business Solutions editor in chief, the panel listed the best ways to contact them, how to get and keep their attention, information that can get a second call or appointment — as well as what not to do if you want the sale.  Continue Reading...
Selling To SMBs: The Channel Tells What Not To Do

Selling To SMBs: The Channel Tells What Not To Do

Along with questions for the article Why VARs Should Set Their Sights On SMBs for the Business Solutions 2014 Partner Program Insider Business Solutions asked the channel to list common mistakes that VARs, MSPs, integrators, and software developers make when selling to SMB customers. The responses range in topic from not tailoring solutions to the needs of SMBs and neglecting training — to misconceptions that prevent selling to SMBs at all.  Continue Reading...
Survey: Businesses Lack Ability To Leverage New Technologies

Survey: Businesses Lack Ability To Leverage New Technologies

A recent survey reveals only 10 percent of CIOs say their teams are well informed of initiatives and roll out schedules and receive enough information to incorporate new technologies into their long-term objectives.  Continue Reading...
Channel Transitions West: CharTec CEO Says Don’t Sell — Get People To Buy

Channel Transitions West: CharTec CEO Says Don’t Sell — Get People To Buy

That was one of the compelling questions Alex Rogers, CEO of ARRC Technology and CharTec, asked his audience at Channel Transitions West on April 29, in Santa Ana, CA, the first of the 2014 Channel Transitions VAR/MSP Executive Conferences, powered by Business Solutions magazine.  Continue Reading...
Mercury Discusses Recurring Revenue At Channel Transitions West

Mercury Discusses Recurring Revenue At Channel Transitions West

For Business Solutions magazine readers who couldn’t attend Channel Transitions West on April 29, 2014 in Santa Ana, CA, Jake West, who manages Mercury’s business development team, shares in this video what he discussed with conference attendees, including finding recurring revenue streams for your business.  Continue Reading...
GFI MAX Discusses Tools For MSPs At Channel Transitions West

GFI MAX Discusses Tools For MSPs At Channel Transitions West

Todd Haugland, lead sales engineer for GFI MAX, discussed tools for managed services providers with conference attendees at Channel Transitions West on April 29, 2014 in Santa Ana, CA.  Continue Reading...