3 Proven Methods For Selling Subscription-Based Services
When it comes to selling subscription-based IT and professional services, there are multiple approaches used by service providers. Here’s a quick summary of three popular approaches, followed by some thoughts from a successful MSP that helps put these options into perspective and offers a smart way to keep managed services clients from reverting back to their former break-fix statuses.
Deliver The Mobile Experience From Inception To Retirement
This solutions provider’s year-over-year double-digit growth stems from its ability to remove customers’ IT burdens by providing comprehensive IT consulting, implementation, and management services.
Refine Your Managed Services Blueprint
This MSP finally started experiencing year-over-year double-digit profits in managed services after making a few changes to its processes.
No Time For POS Downtime
Your retail clients can lose tens of thousands of dollars an hour if their brick-and-mortar or online point of sale systems crash, making BDR (backup and disaster recovery) a must-have.
Lead With BDR, Follow With Managed Services
After winning a backup and disaster recovery (BDR) implementation, an MSP changes its hotel client’s break-fix mentality and earns a 3x upsell with monthly recurring revenue.
Your Brand Is More Important Than You Realize
If there’s one area where IT service providers disagree, it’s on the topic of branding. I’ve mentioned in past articles that one of the most common forms of branding many channel companies still hold fast to is “word of mouth” or referral marketing. But, even among those with more formalized marketing programs, there are conflicting schools of thought about best practices.
Drive Video Management Software (VMS) Revenue With Integration Services
Security continues to be a hot topic in the channel as the threat landscape continues to grow. In addition to opportunities to sell network security solutions and services, physical security is another big opportunity. I recently had the privilege recently of speaking with Chuck Moeling, executive vice president of Interface Security Systems Holdings. This systems integrator and MSP is integrating IP video surveillance systems with alarm systems, which results in what the company calls “video verifiable alarm systems.” What business challenge does this solve, you may wonder? One of the biggest challenges every company faces: false alarms, which account for 98% of all triggered alarms.
Don’t Miss The Next Big Thing In VMS
This large managed services provider differentiates itself from competitors by integrating video management software (VMS) with alarm systems and physical security services.