Lawrence M. Walsh

7 Tips For Effective, Rewarding CAM Relationships

If you want an effective, profitable, and sustainable relationship with your vendor, you have to get close to your channel account manager, according to new research by The 2112 Group.

Partners, Vendors See Channel Conflict Differently

Vendors acknowledge channel conflict is a persistent challenge in their partner relations, but they don’t nearly believe the problem is as severe as solutions providers, according to a new study by The 2112 Group.