Guest Column


A Walkthrough Of A Broken Organization

Source: Acumen Management Group Ltd
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Social Media's Impact On Your Sales Management

By Ken Thoreson, president, Acumen Management Group LTD

For the past 14 years I have been working all across North America and internationally meeting, speaking, and consulting with organizations of all sizes and areas of focus. While every client engagement is unique, some problems are common to many corporate cultures and tend to prevent a company from reaching its business potential.

This month, let's take a walk through a hypothetical client site that illustrates many of the problems I've encountered over the years. We'll use "Law and Order" rules: "Although inspired in part by true incidents, the following story is fictional and does not depict any actual person or event."

Walking into the front office, there are a few chairs, a few outdated vendor awards on the walls and employees pass a visitor without offering a greeting or showing much expression or enthusiasm. This is not a good indicator for the type of reaction the office evokes from prospects who visit.

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A Walkthrough Of A Broken Organization

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