Case Study
Australian MSP IT Easy Does It All For SMBs
Long before many IT solution providers had heard about or understood the managed services model, IT Easy already had signed its first fixed monthly client service contract. Indeed, only six years after opening its doors, the innovative, Sydney, Australia-based managed service provider (MSP) pioneered managed services with its customers.
"We were innovating the model right from back then," says Gavin Evans, IT Easy's managing director. "Our client base wanted the cost benefit of a fixed monthly fee contract and we had a systems engineering and software development team capable of executing it," he says.
While IT Easy's business model has evolved significantly since then, small and midsize businesses (SMBs)--primarily companies ranging from 20 to 200 employees – remain its core targets. The SMB segment of the business community in Australia accounts for about 85 per cent of all commercial entities, notes Evans.
The majority of IT Easy's SMB customers come from financial services firms, nonprofit organizations and recruitment agencies. "We have a good blend of local Australian businesses and outlets for global organizations," Evans says.
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