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•Case Study: POSDATA

Focusing on selling mobile workforce solutions to construction clients is what's driving this AIDC (automatic identification and data collection) VAR's sales.

When was the last time you grew sales of any of your products or services by 250%? For VAR POSDATA, that's exactly the amount of growth the company had for its PowerTrack Mobility Systems solution in 2006. PowerTrack, which is the company's mobile workforce solution, is part of POSDATA's AIDC Business Unit (i.e. division). That division sells everything from bar code printers to POS (point of sale) peripherals.

When sales growth is so large, it's often an indication that the product or service could be new. Not so with PowerTrack. It has been in existence since 2002. So why the huge growth now? According to Mike Kapp, general manager of POSDATA's AIDC Business Unit, there are several reasons for this growth, and they are related to PowerTrack's key vertical market — construction. "Labor is more expensive each year, and construction companies traditionally have problems managing their field workers through time sheets and paper reports," Kapp explains. "Further, there is greater availability of high-speed data services through the wireless carriers, and the devices today are more rugged and affordable than a few years ago."

POSDATA's entry into the construction vertical was facilitated by an acquisition of another VAR in 2001. The acquired company specialized in software application development for construction and shipbuilding/repair clients. Considering the U.S. Census Bureau's 2002 Economic Census (conducted every five years) stated there are 710,307 construction companies in the United States, the acquisition of this VAR made a lot of sense for POSDATA. Once the acquisition was complete, POSDATA developed PowerTrack, a turnkey solution for field data collection.

Click Here To Download:
•Case Study: POSDATA