Guest Column
The Road To Success: Part 2
By James Foxall, president, Tigerpaw Software
Your business is a beast, and it eats cash! Revenue generation is an ongoing challenge for many organizations — especially technology companies where the founders typically come from a technical background, not a sales background. One thing the down economy taught a lot of business owners (the hard way), is that marketing needs to become more than an afterthought. You need to generate leads, manage your sales process, and create compelling proposals for your prospects — all while selling deeper to your customer base. Check out part 2 of this two-part series to learn more about the final two pillars on the road to success.
Missed part 1? Click here.
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