White Paper: 10 Strategies To Maximize Store Productivity With Real-Time Video Intelligence

When it comes to in-store business intelligence, retailers can now literally remove the blindfold that has been holding them back. With the use of real-time, affordable visual intelligence, today's retailers can clearly see the path to understanding daily activity in the store and maximizing the use of every square foot.

When it comes to in-store business intelligence, retailers can now literally remove the blindfold that has been holding them back. With the use of real-time, affordable visual intelligence, today's retailers can clearly see the path to understanding daily activity in the store and maximizing the use of every square foot.

New data from network-based video, combined with data from existing sources, presented in easy-to-use reports, will drive more targeted decisions about merchandising and promoting products, directing traffic more effectively through the store and maintaining best-in-class customer service at all touch points. Customers will enter the store with a clear purpose and leave happy with purchases in hand.

"This can be a valuable investment for both small and large retailers," notes Bart Butzer, former executive vice president of stores for Target Corporation and president of Mervyn's. "Larger chains most likely already have the resources, processes and mechanisms in place to use video intelligence internally to improve in-store marketing, and also will be able to leverage the data across the supply chain, improving collaboration with suppliers. For smaller stores I believe this system can offer great value if retailers invest the time and resources to use the information to their advantage."

With real-time visual data, store management can be empowered to make operational decisions in a timelier manner, improving operations, sales and customer satisfaction based on daily information rather than weekly, monthly or annually.