Print Guide: 2011 Partner Program Insider Landing Page

The Partner Program Insider

Whether you're looking to create a new partnership or simply see what the competition has to offer, the following guide will provide you with a handy reference tool for evaluating and comparing the channel programs of many of the leading vendors in the IT industry. Additionally, we've checked with readers and industry experts to put together what we believe is a collection of articles that are relevant to very real trends and opportunities for 2011 and beyond.

Combined, we've given you articles on hot trends and technologies you might not be selling, as well as a section of partner programs to help you choose the right partner. Together, the Partner Program Insider is your guide to find your next revenue source and partner who can help you succeed.

Vendor Profiles

Automatic Identification

Located in Brunswick, OH, Tharo Systems has been a world leader in the automatic identification industry since 1982. Tharo is the author of EASYLABEL®, the best selling and most powerful label design software on the planet. There have been nearly 100,000 copies sold with sales in almost every country in the world.

Bar Code Labeling

Niceware® International sells and supports the NiceLabel® family of bar code labeling software products and the LabelClinic® family of healthcare identification products. Headquartered in Brookfield, WI, Niceware is uniquely positioned to deliver high-value, feature-rich software products combined with industry-leading support and services to our valued integration and value-added reseller partners.

Data Collection

CognitiveTPG’s multi-tier Preferred Program is an innovative channel program that is designed to recognize top-performing resellers by providing them with a full complement of technical, marketing, and sales support, resources and rebates. The program is limited to a select group of resellers capable of producing a high level of sales, service, and support for our product solutions. CognitiveTPG is committed to helping our preferred resellers find ways to improve business operations, identify new opportunities, and grow their bottom line.
Datamax-O’Neil At A Glance
  • Global provider of stationary and portable label and receipt printing solutions
  • Part of Dover Corporation’s Product Identification Group (PIDG) which generates more than $1 billion in business
  • More than 400 employees worldwide
  • More than 250,000 end users
  • Well over 1 million printers manufactured
At Zebra, we’re focused on helping customers put the right asset in the right place at the right time. And that not only requires best-in-class technology — it also requires the right partners. That’s why we offer PartnersFirst®. It’s a unique channel community that brings together companies like yours — industry leaders, innovators, and experts. 

Disaster Recovery

eFolder, leader in cloud services, offers online/local backup, BDR appliances, doublecheck — antivirus, antispam, and exchange archiving as SaaS and HaaS to the reseller community. eFolder offers its services exclusively through the channel. eFolder was founded by channel veterans and is primarily staffed by prior employees of VARs/MSPs.


As a global value-added distributor, Arrow Enterprise Computing Solutions is focused on best meeting the needs of both resellers and suppliers. It brings more than 13,000 value-added resellers broad market access, extensive supplier relationships, and the resources and scale to meet their needs.
Cranel Imaging and Versitec provide a supportive, tailored distribution model to enterprise content management value-added resellers (VARs). Working with us, you gain a solid technology portfolio, product and business expertise, and exceptional services from a team of skilled professionals. Dedicated VAR advocates with a legacy of experience in the document imaging industry, our focus is on advancing the business of our customers.
As the convergence of wireless and the Internet revolutionizes the way we live, work, and play, TESSCO Technologies Incorporated (NASDAQ: TESS) provides the products, services, and solutions that make wireless work. Delivering with speed, reliability, and total commitment to your success, TESSCO architects product and value chain solutions for commercial and government value-added resellers, including network and security VARs, and two-way radio dealers.

Document And Content Management

ABBYY develops technology that captures and then transforms information and enables greater productivity for business and personal computing applications. From data capture, to OCR, to linguistics solutions, ABBYY solutions streamline — with unmatched accuracy — leading the way in the global information revolution.
Cabinte NG's (CNG) document management and workflow software moves your clients’ manual paper-based processes into efficient electronic workflows. As a result, businesses can increase productivity, reduce paper, save money, and meet compliance requirements.
DocuLex DocuLex creates nonproprietary content management software. Through an extensive worldwide reseller channel, the company offers network-enabled document capture and image processing software, along with browser-based document and content management programs for collaboration, email archiving and compliance, knowledge management, and customized workflow and records retention, offered as Archive Studio. Archive Studio is easy to use, productive electronic document management software for any business environment seeking secure instant document access.
Office Gemini is a software manufacturer focused in the document management and document scanning industry. From great software products and implementation assistance to strategic document management and scanning consulting services, we are able to provide a wide range of services to our end users and VARs equally. Our sales and support specialists are not only experts on our own software products, but are also very knowledgeable about the industry as a whole and can help with complimenting software and hardware products, helping VARs provide an entire solution to their customers.
OKI Data Americas, Inc. - Managed Print Services (MPS) is recognized as a changing force within the print and imaging industry. Analysts and forecasters have projected double-digit growth through 2014i. Businesses of all sizes no longer see MPS as just another value-added service; instead, it is rapidly becoming a valuable solution that no company can do without. The accelerating demand for MPS presents a large opportunity for solution providers to capitalize on the emerging market of outsourced services.
OpenText is committed to establishing relationships with top resellers, services, and solutions providers to deliver solutions in fax over IP, unified communications, and messaging to healthcare, financial, government, and legal sectors. The OpenText Partner Program for Fax and Document Distribution is tailored to the unique business models and markets of our diverse partners across the globe, and provides the framework to help partners grow their businesses and drive profits.

Document Scanners

Canon U.S.A., Inc., headquartered in Lake Success, NY, is an industry leader in professional, consumer, and industrial imaging solutions. Canon’s extensive product line enables businesses and consumers worldwide to capture, store, and distribute information. Canon is listed as one of Fortune’s Most Admired Companies in America.

Mobile And Social Media

Sundrop Mobile is a mobile marketing and loyalty solutions provider. Sundrop operates an automated, “card-less” mobile loyalty program, loyalTXT, that uses the consumer’s mobile number as their “loyalty card,” text messaging with email for data collection and communication, and seamlessly integrates social media and location-based services. Sundrop introduces businesses to their customers by providing the infrastructure and expertise that empowers merchants to reach their customers via mobile, email, social media, and location-based marketing — anytime.

Network Security

AVG Technologies is a global security software maker protecting more than 110 million consumers and small businesses in 170 countries from the ever-growing incidence of Web threats, viruses, spam, cyberscams, and hackers on the Internet. AVG has nearly two decades of experience in combating cybercrime and one of the most advanced laboratories for detecting, pre-empting and combating Web-borne threats from around the world. Its free, downloadable software allows novice users to have basic antivirus protection and then easily upgrade to greater levels of safety and defense when they are ready.


The Gigamon value-added reseller partnership program was designed to establish and retain an elite customer-focused reseller channel. Gigamon dedicates considerable resources to ensure that we maintain successful relationships with our partners. Gigamon offers a myriad of rewards and resources, including devoted regional sales managers and area vice presidents, inside sales, sales engineers, and technical support personnel.

Payment Processing

Discover Networks - ATTENTION Payment Processors: Discover® compliance has never been more profitable Now is the perfect time to make sure your customers are enabled with all the new IIN (BIN) ranges on the Discover® network for these reasons:
  • More revenue opportunities — Millions of new cards are now accepted on the Discover network
  • Financial incentives— Discover currently offers financial incentives to qualified payment processors to help offset your reprogramming costs.
Fifth Third Processing Solutions delivers innovative payment strategies, processing support, and acceptance solutions to merchants of all sizes and industries. Headquartered in Cincinnati, OH, Fifth Third Processing Solutions is one of the nation’s top payment processors and provides a merchant product suite that includes credit, PIN debit, and gift card processing, electronic check services, and secure technology solutions to over 400,000 merchants across the nation.
In 1998, Merchant Warehouse revolutionized the payment processing industry by launching an online store that offered merchants a choice of competitively priced payment terminals and a best pricing guarantee on merchant account services. In 2007, Merchant Warehouse launched Merchantware®, a secure and PA-DSS certified payment processing software suite designed specifically for point-of-sale developers. This suite helped solidify its partner program that began in 2005. Since then, Merchant Warehouse has partnered with hundreds of POS developers, value-added resellers, and ISVs across all industries.

Payment Security

PrehKeyTec is a leading manufacturer of advanced data input devices. Our solutions are installed in demanding operating conditions requiring high-quality products with long-term performance, configuration flexibility, and exceptional reliability. See PrehKeyTec products in action in retail, grocery, banking, government, healthcare, and beyond.

Point Of Sale

Action Systems, Inc. (ASI>, makers of the Restaurant Manager POS System™ and Write-On Handheld™ for tableside ordering and payment using an iPod Touch, provides cost-cutting, bottom-line boosting solutions for the hospitality industry. For 25 years ASI has partnered with VARs to help them generate more sales and quick, trouble-free POS installations with restaurants, bars, nightclubs, takeout/ delivery, and QSR establishments.
Cherry is a brand of ZF Electronics Corporation, a global supplier of computer keyboards and input devices since 1967. With the industry’s best products, services and support, Cherry products provide the most advanced POS keyboard solutions available.
Future POS is “An Award Winning” software company with restaurant installs around the world, including fine dining, quick serve, retail, and specialty applications. By offering all of the software modules for one price, Future POS has always offered restaurant owners an unmatched value in their point of sale system.
Panasonic has established leadership over more than 30 years of innovative POS and drive-thru solutions that are reliable, affordable, and flexible. With the first kitchen display systems, the first modular workstations, and one of the leading POS workstations in the world, Panasonic is recognized globally for products that provide measurable value and facilitate a positive customer experience. Their proven reliability is demonstrated by systems still in place and running restaurant operations even after 20 years of use.
Specialized Business Solutions (SBS) is absolutely dedicated to the dealer channel. We’ve built our reputation by providing quality retail automation software and top-notch support services — which provide our dealer partners with the means to prosper and shine in the eyes of our mutual customers. Keystroke POS software is sold exclusively through authorized dealers. This policy is based on the firm belief that local dealers play an important role in the successful automation of small businesses.
LightSpeed is Xsilva’s elegant retail platform for Mac and mobile point of sale that blends innovative functionality with an intuitive look and feel. LightSpeed’s complete business solution includes a point of sale (POS) solution for front-counter retail and powerful back office functions such as inventory management, order processing, and billing. Xsilva’s newest addition, LightSpeed Mobile, offers retailers the ability to complete transactions on the retail floor using the same hardware that Apple uses in its own retail stores.

QuickBooks Inventory Solutions

Fishbowl Inventory is the #1-requested inventory and manufacturing solution for QuickBooks users, especially those with annual revenue between $5M and $100M. More than 1.7 million QuickBooks users in the United States need the advanced inventory control and manufacturing tools Fishbowl offers. Fishbowl is an ideal choice for resellers who wish to take advantage of money-making opportunities and big discounts on software and services.


KineticD sets a new standard by providing small and mid-sized businesses (SMBs) with the same level of service and protection for irreplaceable digital assets that large enterprises enjoy. We deliver agile, secure, cloud-based services that enable SMBs to continuously back up, restore, access, and share information online from any location. Founded in 2002 as Data Deposit Box, our industry-acclaimed services deliver advanced, patented technology that is used daily by over 40,000 customers and is supported around the world through an extensive reseller partner network.
RELDATA is the innovation leader in unified block and file storage solutions scaled out over iSCSI, which cost-effectively enable mid-size and distributed enterprises to nondisruptively consolidate, virtualize, and protect business data across multivendor platforms. In this era of data storage bells and whistles, RELDATA stays focused on the core functionality requested by the most demanding data-dependent organizations as they virtualize their IT environments.

Unified Communications

The definition of unified communications and collaboration (UC&C) is vast in the industry, but at NEC we know that at the heart of UC&C is the freedom to use your application of choice on your device of choice, when and where you choose. That is why NEC created applications that are designed for the business executive, keeping in mind the bottom line, while addressing the needs of IT and the end user.

UPS/Power Protection

Important Reasons You Should Partner With APC By Schneider Electric - Achieve your financial goals Your company’s objective is profit, and we want to help you achieve your financial goals. Partnering with APC unites you with a global leader in the rapidly developing field of energy management and positions you to take advantage of many valuable opportunities to profitably grow your sales and service offerings, while solving today’s most critical customer energy efficiency problems.