Newsletter | July 24, 2014

07.24.14 -- 3 Proven Methods For Selling Subscription-Based Services

Business Solutions

In This Issue:

3 Proven Methods For Selling Subscription-Based Services
By Jay McCall
By Jay McCall When it comes to selling subscription-based IT and professional services, there are multiple approaches used by service providers. Here’s a quick summary of three popular approaches, followed by some thoughts from a successful MSP that help put these options into perspective and offer a smart way to keep managed services clients from reverting back to their former break-fix statuses.
Keeping your customer’s data and networks safe and secure is one of an MSP's top priorities. Using a managed endpoint security solution keeps data safe and networks secure, and helps win business and retain customers.

Download and learn:
• Why antivirus protection and security can be a challenge for MSPs
• The need for managed security
• Key requirements for an endpoint managed security solution
• How to sell a managed endpoint solution to your customers

Find out more about N-able’s Security Manager Enterprise Class Endpoint Security Solution.
Featured Articles
Using Managed Endpoint Security To Grow Your Managed Services Business
Keeping your customer’s data and networks safe and secure is one of an MSP's top priorities. Using a managed endpoint security solution keeps data safe and networks secure, and helps win business and retain customers.
6 Tips To Reinvent Your Sales Pitch
You’ve decided to embrace the as-a-Service model, but do you still find yourself wondering, ‘How can I convince my clients to buy into this?’
The Top 10 Myths About Sales
No matter what point that you look back to in history, you can always find a notable deal, trade, or sale that shaped our world to what it is today. Even with its notoriety, sales is an industry that mystifies most of the general public. Is it about relationship building? Closing no matter what? Tricking someone into doing what you want?
Is Cloud Profitability An Oxymoron?
By Neal Bradbury
The IT channel exists because businesses — especially SMBs — have a difficult time keeping up with the demands of IT. Yet with the growing adoption of cloud computing, some industry pundits are questioning where the channel fits.
A Better BDR Revenue Model
This white paper outlines the reasons why an MSP will benefit from partnering with the right BDR vendor vs. attempting to build their own.  The growth of the backup and disaster recovery market, and desire for increased revenues, has prompted MSPs to consider building their own BDR solutions. Learn the top five reasons factors MSPs need to evaluate when considering a “do-it-yourself” BDR.
7 Reasons Why PSA Platforms Are Better Than Homegrown Tools
By Israel Lang
The year was 2006, and our three-year-old company was going through a tremendous growth cycle. Our small team knew that the organic tools we had used early on [mostly spreadsheets, a quickly thrown together Access database, and a SaaS (Software-as-a-Service) accounting package] might be able to carry us through the current growth cycle, but more than likely wouldn’t carry us through future cycles.
Featured Webinar
Can’t-Miss Advice For Adopting A Services Model
Technology is getting cheaper and that makes it more difficult to wring profits out of sales. Hardware has long been commoditized and software is following suit. The saving grace, many believe, is services.

Please join Mike Monocello, editor in chief, Business Solutions; and George Anderson, product marketing director, Webroot on Thursday, July 31, 2014 at 1:00 p.m. ET for a webinar on:
• what you can do to evolve your business to a services-based model
• how to become your customer’s go-to source for all things IT
• how to increase your customer base
• how to supercharge your recurring revenue streams

Register For The Webinar.
Most Popular News
HP Delivers Optimized Solutions For The Mobile Workplace
ONVIF Announces New Standard For Video Storage And Recording
Carbonite Invests In Channel Community With New Partner Program
Featured Event
Channel Transitions
Midwest | Oct.7th | Chicago, IL
Channel Transitions, powered by Business Solutions Magazine, is a one-day education and networking conference designed to help VAR/MSP executives learn how to best implement and manage the "as a Service" model. The event will feature real-world, nuts-and-bolts, headaches-and-heartaches discussions and success stories on the transition.
Only $199 for world-class education and networking.
Visit the Channel Transitions website for more information.
Industry Events
CompTIA Channel Con
August 4 to 6, 2014
Phoenix, AZ
MAX Conference
September 8 to 10, 2014
Orlando, FL
ASCII SMB IT Success Summit
September 17 and 18, 2014
Phoenix, AZ
Navigate 2014 - Continuum User Conference
September 21 to 23, 2014
Boston, MA
Channel Transitions Midwest
October 7, 2014
Chicago, IL
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AXIS M50 Network Camera Series
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