White Paper: AVG SMB Market Landscape Report 2010Source: AVG Technologies USA, Inc.
AVG recently partnered with GfK to undertake an international survey among SMBs. The results identified that SMBs are optimistic for the future as they emerge from a difficult economic period. SMBs are increasingly relying on technology to overcome the challenges of the recession and recognize the importance of protecting this technology from outside threats. However many are unaware of the range of IT security threats and require expertise to help them secure success.
SMBs are generally very adept at adopting change into their businesses and the recent economic difficulties have opened up opportunities for new innovation and improving business processes. Two thirds of businesses are optimistic about experiencing growth in the next five years.
SMBs view IT as essential but as these organisations tends to be small (with the vast majority having less than 5 employees) many do not have clear IT strategies to help support the growth of the organisation. The level of IT expertise is often limited so SMBs either actively seek external help or tend to take a laissez faire attitude.