Are You Missing Card Printer Sales Opportunities?

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•Installation Review: Are You Missing Card Printer Sales Opportunities?

By Megan Burns, Business Solutions magazine

Any business owner knows most of their sales should be coming from existing clients and new sales should account for about 20% of their revenue. Unfortunately, many owners spend most of their time trying to win new customers instead of maintaining existing clients. If you don't spend enough time nurturing your existing client base, you may find it shrinking. One company that has a reputation for establishing and maintaining long-term client relationships is American Barcode and RFID (AB&R). One of AB&R's clients was a large national health club chain. The integrator had installed some Zebra ID card printers at the club's locations back in 2000 and had maintained the relationship through the club's growth, bankruptcy, and reemergence.

"We work to maintain long-term client relationships by providing the AIDC [automatic identification and data collection] equipment, developing the software, offering long-term services, and supplying consumables," details Dino Farfante, president and chief operation officer at AB&R.

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•Installation Review: Are You Missing Card Printer Sales Opportunities?

Used with permission from Business Solutions magazine.