Bar Code Readers: Take Advantage Of The Variety On The Market
VARs can capitalize on a variety of bar code readers to specifically fit a variety of applications. This includes the continued growth of CCD scanners and 2-D bar codes.
Bar code scanners are no longer a one-size-fits-all solution, according to Linda Miller, vice president of worldwide marketing at PSC. This can be attributed to custom end user demands.
PSC (Webster, NY) is a $220 million company, with approximately 2,000 employees. The company specializes in bar code readers, verifiers and auto scanners.
Miller says end users are asking for bar code scanners that fit their particular application. "Users want something unique," she says. VARs must offer a broader variety of scanners at the high end and low end to cover demands. "In addition, users are demanding that the products have an ergonomic design," Miller continues. "The scanners must fit a variety of needs. That could mean the ability to scan from a great distance or be capable of multi-directional scanning. For example, we have a new bar code scanner that is for industrial use. If someone in retail wants to use the scanner, we aren't going to stop them, but it is designed to withstand multiple drops to concrete. We also have more ‘value products' for people who don't need a rugged scanning solution, but need a good price.
Bar Code Scanning Adds Functionality For Shoppers
Look for an increase in self-scanners, an important movement, according to Miller. Grocery stores and libraries are already implementing self-scanning. "It fits in with consumer market studies showing that people want more control of their lives," she says.
"Self-checkout saves customers time by not having to wait in line," says Miller. "It is something you are going to see a lot more of in the future."
Expect Changes, And Be Willing To Implement Them
"This is an interesting time for bar coding," says Miller. "A VAR who truly understands the industry can take advantage of it. Bar coding was new and exciting in its early years, but now it is becoming more of a staple. In this industry, there is constant improvement. Some bar code scanners can read RF/ID tags now. It's a VAR's responsibility to know what is in the market and how it can benefit end users."