Cistera Networks Launches Unique Collaborative Partner Program
PLANO, Texas--(BUSINESS WIRE)--Cistera Networks® (OTCBB: CNWTE) a leading provider of enterprise application platforms and engines for Internet Protocol (IP) Communications, today announced the launch of Cistera CollaborNET™ for its Value-Added Reseller partners. This unique partner program is designed to deliver a true industry solutions marketing practice that spans a full life cycle of value from lead generation all the way through to maintenance renewal and upsell.
"Comprehensive solution selling programs were credited with margin increases averaging 20% and services mix increases of up to 35% in a 2007 report from Cascade Business Group, LLC of Bellevue, Washington," according to Darlene Smith, Senior Manager, Worldwide Channels for Cistera Networks. "Our intent is for Cistera CollaborNET to provide effective support that makes this kind of measurable impact on our partners' bottom lines."
"It has become evident from our research that Cisco channel partners that have focused their sales efforts around vertical solutions and practices, have higher revenue attainment and greater customer retention, and, as a result, significant improvement in the bottom line," said Leonard McClure, Practice Director for Cascade Business Group LLC.
"We are very pleased to launch this program as it demonstrates our continued commitment to help our partners sell and deliver award-winning Cistera solutions," Smith continued. "Our goal is to make it easy to work with Cistera, and thereby create a focused group of strategic partners that are extremely effective at selling and delivering advanced solutions into the enterprise communications marketplace."
Cistera's CollaborNET also provides opportunities to collaborate with Cistera's network of partners, service providers and complimentary application providers, delivering a unique but timely and comprehensive approach to satisfying customers' solution requirements.
Cistera's Partner program offers solution providers four tiers—Platinum, Gold, Silver and Bronze—based on factors such as sales volume, certification, delivery, support, and joint business planning. Discounts to list pricing of 15 to 40% will be offered to partners based upon their tier of commitment. Other benefits include joint marketing, qualified leads distribution and a host of selling tools and training that will enable partners to win sales and meet their customers' requirements.
"We have launched CollaborNET in response to the increased demand for our solutions and to support our partners in meeting these requirements. The enterprise communications market has fundamentally shifted from the basic TDM vs. IP question to ‘where do I go from here with my IP communications strategy?'" commented Derek Downs, CEO of Cistera Networks. "By offering a single scalable enterprise platform, partners can focus on delivering value to customers of all sizes, from a small local government implementation to a multi-country global financial services organization and everything in between."
For information on registering for Cistera CollaborNET, please contact Cistera's Sales Support team at email@example.com or 1-866-722-2660.
About Cascade Business Group, LLC
Cascade Business Group, LLC (www.consultcascade.com), headquartered in Bellevue, Washington, offers business improvement and business transformation solutions. The Cascade team has direct experience in channel sales and operations and offers Cisco Partners a unique opportunity to intelligently transform their business for improved performance and profitability. Cascade has strong competence in developing focused go-to-market plans for delivering high value Cisco solutions to targeted vertical markets.
About Cistera Networks, Inc. (OTCBB: CNWTE)
Cistera Networks is a leading provider of enterprise communications platforms and services. The company blends powerful application infrastructure with industry-specific business processes, to deliver the benefits of voice, video and data convergence to the user. Cistera's industry-leading platform delivers the most reliable, scalable and secure application services for IP-based network environments. Its broad portfolio of application services enables users to improve customer service and satisfaction, increase productivity and collaboration, improve responsiveness to critical incidents and to provide a safer environment.
Based on open standards and a proven server technology foundation, the award-winning Cistera ConvergenceServer™ has a single unified administration which delivers the lowest total cost of ownership in the industry. It enables customers to create robust and scalable environments that are flexible enough to adapt to their changing needs by scaling up to support from fewer than one hundred to thousands of users, and scaling out to support multiple sites, making it ideal for a broad range of organizations. For more information, please see www.cistera.com.
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