Gain A Competitive Advantage With Mac-Based POS

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•Feature Article: Gain A Competitive Advantage With Mac-Based POS

By Mike Monocello, Business Solutions magazine.

For more than 25 years, One Step Retail Solutions has been providing POS and inventory control systems to retailers. Like the majority of POS VARs, those solutions were built to run on PC-based hardware. Amongst all the other challenges One Step and other VARs face is having its c stand apart from the competition. While there are many ways to differentiate, some are more difficult than others and can result in varied success. One obvious way is to offer technology your competitors aren't offering. Easier said than done, right? To the average retailer, little separates one all-in-one touch computer from another or one software package from another. Of course, you know there's a lot that separates one product from another. The challenge is getting retailers to see that difference. What if you had a solution that was obviously unique, even to uneducated retailers? Imagine the success you could have. Or, imagine selling a POS solution retailers personally responded to. Scott Kreisberg, CEO and founder of One Step Retail Solutions, is one VAR who found a unique solution to sell — a Mac-based POS system. While the solution has given him an instant competitive advantage, there were many things the VAR and others interested in offering a similar solution had to consider.

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•Feature Article: Gain A Competitive Advantage With Mac-Based POS