Jones New York Draws Attention To Its Latest Fashions With 103" Panasonic Plasma Display Installation In Macy's Herald Square

Jones New York, a distinctive, modern clothing brand for women, was looking to redesign its store inside the Macy's Herald Square location in New York City. The company decided on an installation that simulated a runway setting with mannequins on it, highlighting the brand's latest fashion offerings. Additionally, Jones New York wanted to show a video recording of a recent photoshoot the company did with famed photographer Annie Leibovitz as part of the runaway showcase.