M5 Networks, InsightSquared Partner To Provide Small And Medium-Sized Businesses With Actionable Intelligence

Combining data from the business phone system with data from front and back office systems enables staffing firms to run their business by the numbers

M5 Networks, the market leader in cloud communications for business, and InsightSquared, the leading provider of business intelligence software for small and medium-sized businesses, announced a partnership recently at the 2012 Staffing Industry Analysts Executive Forum in Las Vegas, NV.

As a result of the partnership, M5's customers will be able to manage their data generated from M5 alongside data from other systems, such as their applicant tracking system, in InsightSquared's business intelligence product, empowering decision makers to make better, data-driven decisions in order to improve efficiency and increase revenue.

"Like most small and medium-sized businesses, staffing and recruiting firms generate large amounts of data from their business applications, such as their phone system and applicant tracking system. Decision makers at these firms need an easy way to not only manage all of this data, but to also analyze this data efficiently in order to make better business decisions," said Fred Shilmover, CEO and co-founder at InsightSquared. "Our ground-breaking business intelligence product, which we have tailored specifically for the staffing and recruiting industry, aggregates all of this data and makes it easier to quickly identify the actionable items that will move the needle."

The combined solution will help customers:

• Manage data from the business phone system and other applications, such as the applicant tracking system, in one easy to use interface
• Visualize trends in voice and data to understand the "why" of spikes and valleys in activity
• Save time, effort and money by eliminating the need to manually generate reports or hire data analysts
• Identify actions that will positively impact efficiency and revenue

"M5 is committed to helping companies bridge the gap between the telephone and critical business applications like the applicant tracking system," said Brent Barbara, VP of Innovation and Integration for M5 Networks. "Our partnership with InsightSquared is part of our vision to improve a system's data and analytics, while at the same time satisfying the users' need for speed and ease of use. Harmonious integration of the telephone and applicant tracking system isn't just a ‘nice-to-have' for companies that want to increase placements and improve support performance, it's a non-negotiable requirement."

Joint clients are excited about the partnership. "At Hobson Associates, we have valued the technologies that both InsightSquared and M5 have been providing to us standalone, so we are extremely excited about this partnership," said Lisa Iannone, Vice President and Senior Partner at Hobson Associates. "Hobson is a metrics-driven company, and as a result of this integration, we will now have a comprehensive analytics solution that allows us to more effectively and efficiently manage our business and drive revenue." For more information, visit www.m5.net and www.insightsquared.com.

The integrated solution will be available in Q2 2012.

SOURCE: M5 Networks