Executive Insight: No Downturn In The Efficiency Market

By Mike Terzich, senior vice president, global sales & marketing, SPG, Zebra Technologies

Current economic conditions have put enormous pressure on businesses this year to find savings in any department they can. But, these difficult economic conditions can also spur businesses to look for efficiency gains that don't require headcount reductions or budget cutting. So while times may have been tough this year, they have also brought opportunity.