Newsletter | December 19, 2011

12.19.11 -- PCI-Certified Doesn't Mean Guaranteed Security; State Of The Industry; Touch Dynamic Announces New All-In-One

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In This Issue:
State Of The Industry Social Media Marketing For ROI, Fun, And Profit In B2B Follow Mobility And Convergence Trends Into 2012	Digital Signage: A VAR's Primer Securing The Tableside Security Gap PCI-Certified Doesn't Mean Guaranteed Security

	State Of The Industry By RSPA As we close out 2011, connect takes an in-depth look at how each facet of our industry is fairing and, more importantly, what we have to look forward to in 2012. We had some of the industry's experts check-in to give us their diagnosis on 'how the industry is doing.' Take a look at what our experts have to say about current conditions, emerging technologies, and trends in several of our industry's key markets. We also are asking you for your opinion — what is the state of the industry? *Learn more...*

	Social Media Marketing For ROI, Fun, And Profit In B2B By Steven Groves, marketing strategist/author An effective online marketing and social presence for medium to small business requires an understanding of where your audience is, listening to the conversations they are having, and engaging your business in those conversations. *Full article...*

	Follow Mobility And Convergence Trends Into 2012 By Justin Scopaz, vice president and general manager, Ingram Micro Data Capture/POS As we peer into 2012, there are two clear technology trends impacting nearly every vertical and IT solution that IT resellers need to get a handle on — mobility and convergence. *Full article...*

Sponsor

Sell the name that sells itself ... Panasonic. Panasonic's Dealer Program is a multi-tiered offering designed to deliver support to dedicated resellers. Get competitive pricing, solutions for any tier customer, and an open, flexible solution for any industry.

Smart Power Systems Unveils The SmartNet II Smart Power Systems, a developer and manufacturer of power quality products, has recently announced the addition of the SmartNet II to their product line. *Read more...*

	Touch Dynamic Announces The Pulse All-In-One Touch Dynamic, a manufacturer of all-in-one touch systems, has announced the release of their newest product, the Pulse All-In-One. *Read more...*

Executive Commentary

Digital Signage: A VAR's Primer
By Gene Ornstead, digital signage director, ViewSonic

Digital signage solutions provide excellent revenue and margin opportunities for VARs interested.
Full article...

Executive Commentary

Securing The Tableside Security Gap
By Bill Raven, senior VP sales and marketing, Bellatrix Systems

There's a sales opportunity to offer solutions that secure credit card data when the card is in the server's hands.
Full article...

Executive Commentary

PCI-Certified Doesn't Mean Guaranteed Security
By Rob Bertke, senior VP for R&D, Sage Payment Solutions

When it comes to securing card data, software developers can't be too cautious. Here are some steps to make sure both you and your customers are taken care of.
Full article...

Installation Review

VAR Lands 100+ Location Project After Waiting Two Years
By John Oncea, contributing editor

Gordon Gelrod knows how important persistence is when securing a sale. Owner of Counterpoint Users Group, a VAR and independent support group for users of Counterpoint SQL and Counterpoint Version 7, Gelrod recently completed a two-year negotiation with a specialty retail client before being rewarded with the sale.
Full article...