Pricing Online Backup To Your Client Base

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•White Paper: Pricing Online Backup To Your Client Base

By Intronis

You have a great online backup solution. You have a customer base that needs the service. But how do you structure your pricing to make profits?

Partners often struggle with determining a price that reflects both the product and the service that they offer. Though your pricing will differ according to your location and your portfolio, we've noticed that our most successful partners share a few common strategies.

However, before you start structuring your pricing, it's essential to position your business as a value-added service, not merely as an intermediary between the client and the product. Once your clients understand your value proposition, then you can price your services accordingly. Read more about positioning managed services to your clients…

The most important concept to understand regarding pricing is that MSPs need to differentiate between what it costs you for online backup and what you charge your customers for it—including the time and money it costs you supporting that software. Strong, value-added services such as installation, upgrades, and restoration are all part of the service you offer your customers.

Click Here To Download:
•White Paper: Pricing Online Backup To Your Client Base