Step Outside Your POS Technology Comfort Zone

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•Featured Article: Step Outside Your POS Technology Comfort Zone

By Mike Monocello, Business Solutions magazine.

Business Solutions magazine continually preaches that successful VARs will sell not just one technology. Rather, by offering complementary technologies that someone else most likely already is selling to your customers, you can increase the size of each potential sale and further entrench yourself with your customers. North Country Business Products (NCBP) is exactly that kind of VAR, and its strategy of diversifying has paid off. What started as an office supply company grew by offering cash registers, then POS, networking, card processing, VoIP (voice over Internet Protocol), and most recently, video surveillance solutions. Since its founding in 1948, the company has grown to have 15 locations in the Midwest, 210 employees, and more than 14,000 active customers. While offering a variety of complementary products and services has worked for the VAR and could for you as well, Dean Crotty, president of NCBP, says that there are some important considerations to be taken into account before you make the leap.

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•Featured Article: Step Outside Your POS Technology Comfort Zone