The Inside Scoop On ISVs

Mike Byington, VP of Business Development for BlueStar, talks with Jameson Publishing and Business Solutions magazine President Jim Roddy in this exclusive Executive-To-Executive interview. In this interview, Byington speaks to both VARs and ISVs about hottest verticals and most popular products, and he gives advice for having a healthy VAR-ISV partnership.

"You can get hung up looking at bells and whistles," Byington says. "And bells and whistles that an ISV can offer certainly can be very important. But I believe that an ISV company's stability, their support capabilities, and hopefully they have a long reference list of customers as well, should be weighed more heavily by the VAR who's seeking an ISV. Bells and whistles won't do the VAR and their end user any good if the ISV is out of business within a year."