What Matters To Us: What Matters To You
By Christine Larson, North American Channel Marketing and Operations, Zebra Technologies
Driving engagement and innovation through Zebra Technologies’ PartnersFirst™ program.
At Zebra, we understand that the business landscape is changing at a rapid pace, and customers need to embrace relationships at every level to succeed today. To reach new goals and establish new opportunities, it’s vital to leverage best-in-class technology with strategic partnerships.
Zebra’s award-winning PartnersFirst™ program has a rich 40-year history of helping companies find new opportunities to expand their businesses and improve customer relationships. We know our partners, including value-added resellers, alliances, system integrators, and independent hardware and software vendors, are constantly searching for ways to engage with peers and find hidden opportunities among their current customer base.
Enhanced Levels Of Engagement, On A Global Scale
Zebra is constantly expanding its relationship with partners while fostering a collaborative atmosphere among the partner community. With its large global reach, PartnersFirst™ gives channel partners the opportunity to connect with the community to quickly gain scale and exposure around the world. Partners are also able to leverage existing Zebra global alliance partnerships including Motorola, IBM, Honeywell, Oracle, and SAP.
With more than 10,000 partners in 100 countries, we are dedicated to providing each with an individualized program specially designed to create opportunities for business growth and, ultimately, help customers. The program provides the support of a global leader in asset-management technology and offers partners tangible benefits — real tools and expertise that help drive success. Depending on your specific business goals, you can receive:
- Strategic marketing support that helps create demand
- Consistent strategic support and counsel
- Technical and product training courses
- Qualified lead referrals
- Exposure to the industry’s broadest portfolio — ability for new market entry
- Multiple discounts
- Individualized and tailored attention
Engage Your Current Customers While Expanding
Zebra understands the importance of capitalizing on customer loyalty by keeping your current customers top-of-mind while you engage in new expansion initiatives. The PartnersFirst™ program is an excellent way to re-engage existing customers by leveraging the Zebra partnership community to support clients’ businesses. In 2011, Zebra extended its partner program to Independent Software Vendors (ISVs).
We believe that ISVs play an extremely important role in developing innovative technology solutions and enhancing the global community element of the partner program. ISVs now have access to an array of personalized resources, including technical support, an ISV developer portal, sample source code, and interactive forums.
Drive With Innovation
Remaining competitive in the current economy requires investments in the products and solutions that increase efficiencies and productivity. End users want to invest in technologies that demonstrate an immediate ROI.
As the automatic identification (AIDC) industry evolves, it presents more opportunities to improve traceability and accuracy. Enabling technologies that extend visibility into operations and give a “digital voice” to physical assets provides the actionable intelligence that empowers, informs, and drives business-critical decisions. In essence, AIDC technologies allow end users to see more into their operations and do more as a result of that valuable information.
About Zebra Technologies
A global leader respected for innovation and reliability, Zebra Technologies Corporation (NASDAQ: ZBRA) provides enabling technologies that allow customers to take smarter actions. Our extensive portfolio of bar code, receipt, card, kiosk, and RFID printers and supplies, as well as real-time location solutions give a digital voice to assets, people, and transactions that provides greater visibility into mission-critical information. For more information about Zebra’s solutions, visit http://www.zebra.com.