Receipt Printers Promote High Fashion Branding

When a high-fashion designer and retailer, best known for its designer handbags and accessories decided to replace its receipt printing laser printers, they needed a thermal receipt printer that was capable of doing justice to their famous designer image. The challenge was finding a thermal printer capable of printing the company logo to their satisfaction.

The switch from laser to thermal printing in any environment involves not only a financial decision but also operational considerations. A combined need to reduce printing costs, as well as the desire to reduce printer downtime and increase workspace, drove this high-end retailer to seek an alternate solution to their current laser printer setup. Thermal printers require no toner and have a footprint of up to three times smaller than that of a desktop laser printer.

Once the retailer made the decision to convert to thermal receipt printing technology, the next step was to decide which manufacturer could provide the best solution for their particular application. The overriding factor in their final decision would be the printer’s capability of accurately reproducing the designer’s logo on the receipt. Although simple in design, the thin lines of text and levels of grayscale in the logo required precision manipulation of the logo artwork and customized support to ensure the level of print quality would meet the designer’s standards.