Adding More Value: Successful Marketing Tips For VARs

By Mark Sokol, VP, Product Marketing and Branding, A-LIGN

Marketing matters, and as a growing technology solution provider — you might call yourself a Technology Consultant, System Integrator, Solution Provider, Value Added Reseller, or something else altogether — you know how important it is to get the word out about your business and the value you provide to your customers. Your email, website, and ad messaging are all positioned to reinforce your value with potential customers, so it’s up to you to find ways to create and maintain those messages.

But how do you manage it on a tight budget, or with limited staff resources? It may seem like a major challenge, but the truth is that there are some simple things you can do to increase your marketing reach without blowing through your budget or overtaxing your hard-working team.

Automation Saves The Day

Affordable, consistent marketing starts by taking the pressure off of your team. How? By relying on marketing automation to save time, effort, and resources. With the right tools, you can build email and landing page templates that make new marketing efforts easier. Here are just a few ways that automated marketing tools can help you improve your messaging.