An MSP's BDR Sales Fortitude Saves A CPA Firm From Disaster

By The Business Solutions Network

Discussing BDR (backup and disaster recovery) may not be easy, but as this MSP’s experience confirms, there’s too much at stake to avoid it.

A joint study conducted in 2013 by research firm 2112 Group and Business Solutions magazine found that 44 percent of technology firms completely avoid BDR discussions with their clients — until after a client suffers downtime or data loss.

MSPs like TLC Tech, on the other hand, understand that the stakes are too high to wait for customers to learn about data protection the hard way. One customer in particular that tested TLC’s sales fortitude was a 20-employee accounting/ CPA firm with two locations in Northern California.