White Paper | May 31, 2013

AVG CloudCare Channel Program Assessment

Source: AVG Technologies USA, Inc.

The notion of delivering security as a service – particularly endpoint antivirus – is hardly a revolutionary idea. Security vendors and solution providers have been delivering managed security services for the better part of a decade and dealing with protective technologies far more sophisticated than antivirus. With the advent of cloud computing, security services are increasingly prolific, leveraging hosted and cloud resources to augment conventional on-premises data and infrastructure protection technologies.

AVG Technologies, a Czech Republic company with operations in the United States and around the world, is among the latest crop of security and software companies entering cloud computing. AVG CloudCare™ is a consolidation of traditional antivirus and antispam technologies delivered via the cloud as a managed service. On the surface, it seems unremarkable, as it does little more than many competing legacy and emerging cloud products.

Differentiating AVG CloudCare is its intent. The security service is designed for the small business market, managed services providers (MSPs) and value-added resellers looking to enter managed security services. AVG CloudCare is part of AVG product diversification to address SMB market opportunities. Through AVG CloudCare, AVG is looking to become a channel enabler in cloud-based services.

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