3 Basic Ways To Generate New Leads

Marketing is all about vision and risks.  It’s about making connections, delving into the analytics, crossing those fingers, and encouraging creativity.  It’s about forcing your products and solutions to come to life in different ways, for different people.

But for everyone outside of the marketing world, marketing is about having fun.  It’s about crayons, PDFs, and pooping out magical glitter-filled baby unicorns.  It’s not about the connections or the finger-crossing, and it’s definitely not about the analytics.  And because of this, when many of our members decide to get going with their marketing, they’ve got the whole “idea” thing down; however, when it comes to the actual “implementation” of these ideas, things start to get a little rocky.

And when we say rocky, what we really mean to say, is that it looks like death and destruction raining down from the tops of Mount Everest.

The very first thing you should consider when it comes to marketing your products and solutions is who are you actually going to market to.  If you can’t answer this question, then don’t bother with all those brilliant marketing ideas of yours.  Seriously.  If you have no leads to market to, then what’s the point?