Company’s North America division leads the charge to strengthen customer relationships, &grow reseller network
Bematech, a leading provider of kitchen display systems, has expanded 35 percentworldwide in the last 12 months and the company’s North American presence is poised for rapid growth through the introduction of state-of-the art technology solutions, stronger customer relationships and a 27 percent growth in its reseller network.
The company has entered 2014 even stronger with the election of Juliet Derby as its new president of the international division. Her robust leadership track record will enable greater global sales organization as well as enhanced customer experiences worldwide.
“The Bematech brand is synonymous with high quality restaurant and retail POS products that are unrivaled by the competition at the price points we offer,” said Wladimir Alvarez, President of the International Division of Bematech. “Our reputation as a provider of reliable, cost-effective solutions has helped us expand in North America, where we have won several high-profile deals in the last year.”
After Bematech’s acquisition of Logic Controls in 2009, the Long Island office became Bematech’s North American hub and international headquarters. Now fully integrated into the Bematech brand, the former Logic Controls operation handles all of the company’s international business in Latin America, Europe and Asia and is leading the effort to expand in the US, Mexico and Canada.
In North America, Bematech reports growth of 27 percent over the last 12 months. The company’s hardware can be found in some of the largest restaurant chains in the US and independent businesses as well. In the last year alone, Bematech’s products were installed in Rubio’s Restaurants, Chilibeans, Six Flags Great Adventure and more.
“We have ramped up our product line with several new products featuring state-of-the art designs, all of which have been well-received by our client base and helped facilitate our growth in North America, especially in the US,” said Alvarez. “Over the last 12 months, our reseller network expanded 27 percent and we look forward to even more impressive growth in the near future.”
In the last year, the company has introduced innovative products that have been certified by several POS companies and applications, including the LV4000, an 8.4” LCD display that has been certified by GiftLogic, pcAmerica and CornerStore. For additional flexibility, Bematech released an OPOS utility so the display can be used with any application. Since there is no software integration required, the LV4000 can be integrated with virtually any POS system, making it an attractive choice for any business using POS terminals.
The company also unveiled its popular SB9011D and SB9015F, dual core all-in one touch screen systems thathave been certified by MicroSale, RetailEdge, Positouch, Academy Bus Ticket Vending application and Future POS.
“Our customers are our top priority, so we have also invested heavily in these relationships and our reseller network to strengthen and expand our company’s reach,” said Alvarez. “Our managers and executives are traveling to meet regional managers and key resellers more often and we’ve introduced several new educational tools to our clients, so they can empower themselves with the best technology and products available.”
The company has unveiled several new strategies to attract and retain customers, including a new social media initiative and improved web site and newsletters to keep clients informed. The company is also putting in more face time with its clients and attending more ISV partner trade shows.
Logic Controls was established 1982, serving the US POS market with great success. In 2009 the company was purchased by Bematech, a leading business solution provider located in Brazil. Logic Controls then became the headquarters of Bematech’s international operation and now covers all sales outside of Brazil; including North America, Latin America, Europe and Asia. Bematech’s international group provides technology solutions that streamline business operations in the retail and hospitality industry. The Company offers a broad portfolio of integrated solutions – equipment, management systems, services and training – specialized in small and midsized retailers through a wide distribution network that covers over 415,000 points of sale in 37 countries. Bematech operates four R&D excellence centers, with over 1,500 professionals in Brazil, China, Taiwan, USA and Argentina. For more information, visit www.bematechus.com.