Guest Column | December 10, 2013

Big Data Analytics Profitable For VARs, Clients

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By David J. Gosman, CEO, pcAmerica

The words “Big Data” conjure up images of giant computers, workers buried under reams of reports, and large data warehouses, but the reality is that Big Data can work for even the smallest restaurant and retailer. Big Data is an invaluable resource for retailers whose robust point of sale (POS) systems already capture a lot of useable information, whether they know it or not. The issue isn’t collecting the data — it’s what to do with it after it’s captured, because many end users don’t know how to make this data work for them.

Big Data is translating into big business for some IT companies. One published report projects that the Big Data industry will grow up to 30 percent and could hit $50 billion by 2017. Although the traditional Big Data project could be a multi-phase proposal, VARs can empower their clients with this information and create action plans using the technology they already have in place.

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