News | January 10, 2012

BlueStar Adds Marketing Managers To Increase Global Market Development

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BlueStar, a leading global distributor of solutions-based ADC, Mobility, RFID, Digital Signage, and Security technology, is pleased to announce two new additions to its marketing management team.

Ricard Ferrer has joined BlueStar as the Europe/Middle East/Africa (EMEA) Marketing Manager, overseeing marketing and business development efforts across the entire region. Mr. Ferrer has a background in technology product management and more than a decade of experience in marketing and design management. He also has extensive channel expertise for ID card printers as well as ADC, RFID and security technology solutions.

"Ricard's knowledge of the channel and his business development skill set will enable our partners to develop incremental new business in EMEA," said BlueStar's Vice President of Marketing, Mark Fraker. "He will be based out of our Sabadell, Spain office and work directly with all of our Marketing Managers in the EMEA region."

BlueStar has also hired Michele Olivera as Marketing Manager for BlueStar's Latin American (LATAM) operations, based in Miramar, Florida. Originally from Peru, Ms. Olivera has a diverse background in both marketing and business development. She brings more than ten years of experience in marketing and developing new business across the LATAM region.

"Michele is a key player in the development of BlueStar's continued growth across Latin America," said BlueStar's VP of Global Distribution across Latin America, Albert Baranera. "BlueStar's vendor and VAR partners will benefit from her effective and cutting-edge communications skills geared towards driving new business."

About BlueStar
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security solutions. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals.

SOURCE: BlueStar, Inc.