News | October 12, 2011

BlueStar Adds NEC Display Solutions To Its Digital Signage Partnership Portfolio

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BlueStar and NEC sign U.S. channel distribution agreement

BlueStar, a leading global distributor of ADC, mobility, point of sale, RFID, digital signage, and ID and security technology solutions, has signed an agreement to distribute NEC Display Solutions of America commercial displays and professional Audio - Video (AV) solutions in the U.S. reseller markets, effective immediately. The focus of the partnership will be the Point-of-Sale (POS) dealer network and helping thousands of Value-Added Resellers (VAR) add commercial AV and digital signage solutions to their existing technology installs across the U.S.

"The Tier 1 brand recognition, market share strength and world class manufacturing capabilities makes NEC Display Solutions an attractive partner for our resellers across point-of-sale, government and commercial retail markets," said Gary Childress, Director of Digital Signage at BlueStar. "By partnering with NEC we are advancing our good-better-best digital signage opportunities for our VARs, enabling them to offer a more diverse range of professional AV and turnkey signage solutions for their customers."

BlueStar will begin by distributing the NEC large format commercial grade displays, projection systems and video walls. Initial sales efforts will target the POS dealer networks in Quick Serve Restaurants, retail goods, healthcare and transportation. VARs will benefit from BlueStar's services such as customized software options, integrated PCs and media players, extended warranties, installation services, marketing and business development, as well as innovative product bundles, including the company's successful "In-a-Box" solutions.

"We are anticipating a growing relationship with BlueStar's resellers through this new initiative to bring incremental channel business to NEC," said Betsy Larson, Vice President of Channel Sales at NEC Display Solutions. "Offering our professional-grade digital signage products to these VARs was an obvious choice when making our decision to partner with BlueStar. Their focus on POS partners reflects NEC's ambition to target specific markets with these products."

The complete line of NEC products is available to BlueStar's Value-Added Resellers throughout the U.S. market, and detailed product information can be located on the company's corporate home page and E-commerce website, BlueStore.

About BlueStar
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals. For more information, visit www.bluestarinc.com.

About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For more information, visit www.necdisplay.com.

SOURCE: BlueStar, Inc.