BlueStar, a leading global distributor of ADC, mobility, point of sale, RFID, digital signage, and ID and security technology solutions, announces the hiring of Dean Reverman as global marketing communications manager.
Reverman joins BlueStar with a wealth of experience in marketing and a specialty in digital signage and POS as the former Director of Sales and Marketing for Hammond Communications Group.
"I know Dean Reverman will be a real asset to BlueStar," said Mark Fraker, VP of Marketing, BlueStar. "He's had a distinguished career in our industry and brings with him a strong background in working with both vendors and resellers to help achieve their revenue goals."
Reverman is enthusiastic about putting his marketing expertise to work on behalf of BlueStar's network of vendors, ISVs and VARs. He intends to build on the success of BlueStar's innovative solutions for VARs, including the In-a-Box bundled series for industries and BlueStar's unique value-add offerings.
"I had experience with BlueStar as a partner and appreciated all of their value add programs, especially the FUSION program designed to help VARs market core competencies to their prospects," Reverman said. "I'm eager to continue and build on that success."
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development, and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals.
SOURCE: BlueStar, Inc.