News | February 9, 2011

BlueStar Named Value Added Distributor Of The Year

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Award from Cherry Keyboard recognizes BlueStar's ability to increase brand value

BlueStar, a leading global distributor of ADC, mobility, point-of-sale, RFID, digital signage, and ID & security technology solutions, was recently named Value Added Distributor of the Year for the Cherry Keyboard brand of ZF Electronics. The top award from ZF Electronics honors BlueStar's superior capabilities in value-added distribution, along with its commitment to augment the brands it distributes.

"As a result of the dedication of the entire BlueStar team in their efforts to promote the Cherry product line, as well as everyone's ability to bring value to our partners, BlueStar was selected by the ZF team for this prestigious award," says Tim Soulis, Manager of Distribution Sales & Marketing for ZF Electronics USA. "We look forward to continued growth and success as we assist each other in providing quality customer care."

Cherry is an innovator in the design, development, and manufacture of computer keyboards, snap-action and rocker switches, magnetic sensors and controls, and automotive modules. The products provide a set of sophisticated options for BlueStar partners in the point-of-sale (POS), industrial, security and office sectors. Through its extensive distribution network, BlueStar has opened up markets for Cherry and provided enhanced brand recognition to a wider audience.

BlueStar's VAR partners have benefitted from Cherry's wide range of advanced solutions. Key products have included Cherry's POS keyboards with customizable color keycaps for easy visual recognition of common functions. Cherry also offers BlueStar's VAR partners a selection of security devices that include FIPS 201-compliant keyboards and stand-alone devices, as well as biometric features and high-performance PCSC/EMV smart card readers. For BlueStar's industrial markets, Cherry offers rugged keyboards with mechanical key switches rated to more than 50 million operations. BlueStar can also provide Cherry's G86-6240 Series of compact keyboards, which offer an integrated touchpad and IP 54 spill and dust resistant key field, not to mention several washable keyboards and mice, including keyboard options specially designed for medical applications.

About BlueStar
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development, and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals.

About Cherry
Cherry is a brand of ZF Electronics Corporation, manufacturer of computer keyboards, standard and custom electrical switches, sensors, and controls for the worldwide automotive, computer, and consumer/commercial OEM markets. ZF Electronics operates offices and factories in Germany, England, France, Australia, Czech Republic, Mexico, Hong Kong, and the United States.

SOURCE: BlueStar, Inc.