News | February 1, 2013

BlueStar's Latin America Technology Summits Continue To Strengthen Reseller Partnerships In 2013

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BlueStar Latin America Conference

New Summit Events Scheduled Across Multiple Latin American Locations

Hebron, Ky. BlueStar, a leading global distributor of  ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, is pleased to continue with the newest addition to its VARTECH Educational Series, the 2013 Latin America Technology Summits.

The Latin America Technology Summits are designed to further unite vendors and resellers in the spirit of innovation and shared learning experiences. Fostering these relationships among manufacturers, software solution developers, VARs, and the BlueStar Latin America Team is the key real growth in 2013. Now resellers can get a competitive advantage in thought leadership, real-world insight from manufacturers and ISVs and actionable business intelligence-all in one day, at a single location.

"The Latin America Technology Summits are BlueStar's response to our customers' need to grow their knowledge base and their business," explained Luis Fernando Proaño, Vice President and General Manager of BlueStar Latin America. "At these events, the BlueStar team presents nimble solutions with different technologies in various vertical markets to generate true differentiation points for our customers' businesses."

An exclusive addition to the 2013 Technology Summits are SOLUTIONS IN MOTION, a new presentation of integrated solutions representing different vertical markets such as Healthcare, Government, Mobility, Logistics and Manufacturing, Hospitality and Point of Sale.

"BlueStar is always thinking about the next steps to take in our industry and determining effective ways to showcase the most innovative solutions and new ideas on how to increase our VARs' revenues," said Michele Olivera BlueStar's Latin America Marketing Manager. "SOLUTIONS IN MOTION is an exciting addition to our Tech Summits in Latin America."

This spring and summer, the BlueStar Latin America Technology Summits will travel to Colombia, Chile and Mexico, all leading up to VARTECH US/LATAM 2013 in the fall. The 2013 Technology Summit series kicks off with the Andean Region & Colombia Technology Summit on Thursday, March 14th in Bogota, Colombia. More than 150 VIP Reseller partners expected to gather at the Tequendama Hotel from Colombia, Peru, Ecuador, Bolivia and Venezuela.

Next, the South Cone Technology Summit will be held at the Sheraton Santiago Hotel and Convention Center on Friday, April 19th, hosting reseller partners from Chile, Argentina, Paraguay and Uruguay. Finally, the Mexico Technology Summit is tentatively scheduled for August and will focus on BlueStar's partners from across the growing Mexico region.

Resellers are invited to join the BlueStar Latin America team to discover new solutions to grow their businesses at these innovative channel events focused on regional development. More than 25 of the top channel manufacturers will also participate in the Latin America Technology Summits, displaying their newest products and complete solutions.

Registration is now open for the Latin America Technology Summits online at la.bluestarinc.com.

ABOUT BLUESTAR

BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series , delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, please contact BlueStar at 1-800-354-9776 or visit www.bluestarinc.com.

SOURCE: BlueStar, Inc.