News | April 16, 2012

BlueStar's Paris Technology Summit Creates New Opportunities And Learning Experiences For Resellers And Vendors

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Value-Added Resellers and Independent Software Vendors

Combined Educational and Tradeshow Event Draws Expert Attendees for Knowledge Sharing and Business Development

BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions held its first Paris Technology Summit on Thursday, April 5 at Disney's Newport Bay Club Convention Center in Paris. The Summit was designed to allow Value-Added Resellers and Independent Software Vendors to learn about new products and discover business development opportunities together.

Value-Added Resellers from across the country attended the all-day event, gaining inside information on upcoming products and services from an array of industry experts. "The Paris Technology Summit speakers offered insights to complete my knowledge of RFID and NFC technology solutions," said Lionel Decimo, a sales engineer at Paris CIPAM. Christophe Casellas, Director of Printeknologies, also praised the event, calling it "a great event that allowed attendees to attend privileged meetings with manufacturers."

The Paris Technology Summit was the first in a series to be hosted across Europe, achieving its goal of uniting vendors and resellers with the BlueStar team. "This combined educational event and solutions discussion with vendors, software solutions developers, VARs and the BlueStar team is unique in our industry," explained BlueStar 's EMEA Marketing Manager Ricard Ferrer. "These events provide a high level of value adds for attendees, which is crucial to our collective growth in 2012 and beyond."

The Technology Summit was also a hit with technology solutions vendors who demonstrated their newest products and services to resellers. "We were pleased to be invited to this new event concept, bringing partners together to discuss current challenges and technology trends-it was a great success for us!" said Benjamin Semeriva, EMEA Distribution Manager for Intermec. "We were able to meet new resellers and develop a number of interesting potential partnerships."

The event's unique one-day format, combined with BlueStar's trusted VARTECH Educational series components, provided an all-new venue for attendees to connect with solutions vendors. "Congratulations to BlueStar's team for organizing this wonderful event," said Zebra Technologies' Account Manager for France and North Africa, Carlos Danobrega. "It offered interesting and innovative presentations and an excellent vision of the current and future market."

The Pan-European Technology Summits are primarily educational events, focusing on providing resellers with the business insight needed to stay ahead of the curve. In return, vendors received valuable feedback from their customers in this ever-changing, constantly growing industry. "Star benefitted greatly from the focused environment BlueStar provided at the Paris Technology Summit," explained Star Micronics EMEA Marketing Director Annette Tarlton. "We were introduced to many new customers, and were able to build relationships and improve product knowledge with our current customers."

BlueStar's next Pan-European Technology Summit is scheduled for Thursday, April 19 in Frankfurt, Germany at the Marriott Frankfurt Messe. Registration is also currently open for upcoming Pan-European Technology Summits, scheduled for May 24th in Copenhagen, Denmark; June 19th in Madrid, Spain; and September 25th in Lisbon, Portugal. Attendees will experience networking and educational activities, together with the exclusive "Tomorrow's Solutions Rooms," where resellers will get exclusive access to the newest solutions available. More information and registration is available at http://eu.bluestarinc.com/eusummits.

"The Paris Technology Summit offered educational presentations that answered my questions and exceeded my expectations," said ID Services Sales Engineer Eric Tieppo. "Recommended!"

About BlueStar
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, and Digital Signage technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals. For more information, visit eu.bluestarinc.com.

SOURCE: BlueStar, Inc.