By Kim Loy, VP, Global Marketing and Chief Product Officer, DVTEL
New industry reports, including one from IHS Research, have found that IP video revenues are expected to overtake analog sooner rather than later. For years, industry visionaries have been touting the benefits of networked-based surveillance, highlighting the features and benefits that IP solutions deliver to integrators and end users. The value proposition of IP technology is favorable both in terms of benefits and also lower upfront and ongoing costs. When looking at the complete picture, it’s clear the future lies in IP: as company, we have built our business on exactly this philosophy.
So what are the major benefits of today’s advanced IP systems? Here are the primary reasons IP is overtaking analog.
- Intelligence. While analog CCTV cameras are considered “dumb” devices, IP cameras intelligently send and receive data via a computer network and an Internet connection. This enables them to incorporate advanced features, including two-way audio, remote access and control, video analytics, motion detection, and more. Video analytics, in particular, have changed the way users interact with video as it allows them to gain more informative data than ever before. When integrators are positioned to help their customers sort through the vast landscape of video data, they can achieve a long-term successful partnership.
- Scalability. One of the superior advantages of IP video solutions is easy and quick expansion of a video network over time while remaining relatively affordable. Analog networks can be expensive and challenging to expand and sometimes require a complete overhaul. With IP, it’s as simple as connecting additional cameras to the existing network infrastructure. Cameras that take advantage of PoE (Power over Ethernet) and wireless functionality allow for even greater flexibility — not limited by power and data cabling requirements.
- Cabling. One of the downsides of analog cameras is that combination power and coax cables are expensive. Plus, adding audio and PTZ (pan-tilt-zoom) capabilities means additional cables are required. With IP, one network cable does it all: power, video, audio, PTZ, and more. When deploying a network of tens or hundreds of cameras, the choice of cabling could make or break the budget. IP delivers immediate and long-term cost savings to customers, allowing them to look at other areas of system expansion.
- Lower TCO. Here’s the other big reason for the IP boom: Your customers enjoy a lower total cost of ownership with IP surveillance solutions. Although some traditionalists may argue analog cameras are less expensive in general, your customers will require more analog cameras than IP because they can’t cover as broad an area or provide sufficient resolution. Consider that some HD cameras or 360-degree cameras can replace up to eight analog cameras — and, like all IP cameras, feature less expensive installations. That’s why your customers can gain significant advantages by deploying an IP system.
- Greater resolution. HD and megapixel IP cameras deliver three to nine times the resolution of analog cameras. In many installations, low-resolution analog devices simply don’t provide the clarity required for investigating incidents, identifying individuals or serving as evidence in a court of law. In today’s ever-changing risk environment, users need video that is admissible in court and that helps to solve crimes without doubt. High-resolution technologies provide the image clarity needed and more.
For IT resellers, the time is now to offer IP surveillance solutions as part of your technology offerings. Customers in the municipal, education, and healthcare markets are finding their analog systems are reaching end of life. You can capitalize on delivering the benefits of IP solutions to these customers, generating revenue opportunity today and into the future as cloud services and remote video monitoring become more in demand. In the world of IP video, it’s not just about the camera; it’s about the long-term value surveillance can bring to your customers — in security, operations, safety, and beyond.