Guest Column | October 16, 2013

BYOD: A Battle Of Devices

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By Christophe Naasz, Business Development Director, Star Micronics

In the high-paced retail culture, leading companies are striving to stand out in a crowded marketplace through innovation, time to market, and increased employee productivity to build sales and ultimately boost revenue. And there’s one growth trend that is the driving force today — mobile technology. One particular method capturing corporate attention is “bring your own device” (BYOD) — allowing employees to use personal mobile devices like smartphones and tablets for corporate uses, as well as for customer interaction on the showroom floor. However, with that added bonus for employees, comes great responsibility for businesses. Managing BYOD puts extra burden on companies as they try to streamline operations. I’d like to discuss the challenges that come with BYOD, as well as the benefits.

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