Q&A | July 31, 2014

Carbonite Makes Another Step Toward Channel-Only Model With New Partner Program

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By Bernadette Wilson, associate editor, Business Solutions magazine
Follow Me On Twitter @bernadeditor

Carbonite Channel-Focused Partner Model

Carbonite, a provider of hybrid backup and recovery solutions for businesses, announced its new partner program earlier this month at Microsoft’s Worldwide Partner Conference (WPC) in Washington, DC.

David Maffei, VP of global channel sales for Carbonite, says the announcement is significant. “This program represents the continued shift from our direct selling and marketing roots while we transition the business to a channel-only model. This is a massive transition for the business and not one that happens overnight, but this program is a very strong step forward in helping to enable and support our committed and ever-growing partner channel.” 

Maffei says the response at WPC to the new partner program was “tremendous,” as Carbonite personnel at the show, totaling nearly 30, drove the message of how Carbonite helps Microsoft partners keep their small and medium business customers up and running.

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