Channel Opportunity: Most Businesses Don't Have A Regularly Tested DR Strategy

By Tony Craythorne, VP worldwide business development, Quorum

Not having a risk assessment strategy in place for data is similar to having no fire safety or evacuation plans in an office. It’s important that channel partners make sure their customers aren’t putting their data at risk from potential hazards and downtime.

Nowadays too many businesses don't have a disaster recovery (DR) plan and this represents a huge potential for the channel. My advice is for channel partners to encourage their customers to sit down and consider a DR strategy pronto, to avoid crippling downtime if a disaster were to happen. Disaster recovery as a service (DraaS), or cloud-based DR strategies, are making data recovery plans a far easier process for channel partners and their customers. But despite being able to re-think their DR plans in the cloud and make them highly efficient, companies are still dragging their feet when it comes to testing the plan regularly.  

To put it into context, perhaps it’s best to start by defining what a disaster could be. When we say ‘disaster’ often we mean something that is out of our hands. Floods, hurricanes, power cuts and earthquakes all spring to mind. However a disaster could be something as mundane as a software update or a simple human error. They're often not as newsworthy as a natural disaster but have just as much impact on an organization’s ability to operate.

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