News | March 15, 2013

Channel Partners Unite for Intensive One-Day Session at BlueStar's UK Technology Summit

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Pan-European Technology Summits Continue BlueStar VARTECH Educational Series

Hebron, Ky. BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions will kicked off its 2013 Pan-European Technology Summit educational series in the United Kingdom on Thursday, March 7. The UK Technology Summit was held at the Williams F1 Conference Centre in Oxford, continuing the series that started in 2012. This event was the first of six events BlueStar will host across Europe in 2013.

"This first event of the 2013 edition of the successful Pan European Technology Summit roadshow, our UK Technology Summit, was very successful,” said Ricard Ferrer, BlueStar EMEA Marketing Manager. “We had a great support from our vendors in UK, as well as a fantastic networking atmosphere and shared learning experiences in our exclusive TechZone was fantastic."

BlueStar's EMEA Team welcomed more than 100 attendees to the one-day event, where they heard from premiere industry speakers, such as Scott Garrett and Jonathan Brayshaw, and received exclusive hands-on demonstrations of the newest technology solutions from top manufacturers. “I found the conference very informative,” said Simon Davies, Sales Manager of Syntechnologies. “It was an excellent networking opportunity–great to speak with manufacturers and review their newest products under one roof.”

Many manufacturers have taken advantage of the more personal atmosphere of the Technology Summits to present their solutions in a new way to interested VAR partners. Sixteen top manufacturers presented at the event, allowing them to provide hands-on, up-close demonstrations to and develop partnerships with regional resellers. “We made several good contacts and had the opportunity to meet more members of the BlueStar team,” said Eddy Scheers of Honeywell. “We also had some good conversations with other vendors about market developments, so overall, it was a good event for us.”

The next Pan-European Technology Summit is scheduled for April 11 at the Hippodrome de Saint-Cloud Cities in Paris, France. Additional targeted educational summits are scheduled across multiple countries throughout 2013, including Barcelona, Spain; Dusseldorf, Germany; Stockholm, Sweden; and Lisboa, Portugal. Each one-day Technology Summit will consist of educational presentations, TechZone and networking opportunities. The popular and exclusive “Tomorrow’s Solutions” Rooms will also be part of the 2013 technology summits, where resellers can experience private product demonstrations from top vendors.

BlueStar designed the Pan-European Technology Summit as part of its VARTECH Educational Series to further unite vendors and resellers in the spirit of innovation and shared learning experiences. Fostering such relationships among manufacturers, software solution developers, VARs, and the BlueStar EMEA Team is key for collective growth in 2013. “By focusing on targeted regional areas, this time in the UK, we’re providing new opportunities for Value-Added Reseller attendees to gain industry insight and product information tailored to meet their needs,” Ferrer continued. “These events are unique to our industry, and BlueStar is excited to continue this series for the rest of the year and beyond.”

ABOUT BLUESTAR
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, please contact BlueStar at 1-800-354-9776 or visit www.bluestarinc.com.

SOURCE: BlueStar