By Jim Fink, Vice President, Key Accounts and Partner Channel, Merchant Warehouse
Today, more so then ever, value-added resellers and independent software vendors need to align themselves with a trusted payments partner. Much has been made about the emerging payments taking over the industry with mobile, contactless and chip-and-pin all figuring to be part of the payments equation. Customers will be using mCommerce solutions, merchants will need to accept these payments and VARs will have to provide merchants with competitive solutions. This shift in customer engagement has also led to a myriad of mobile wallets, gift, loyalty and couponing applications causing even more confusion.
In today's competitive environment your payments partner must deliver more value than being a conduit to move money for your clients. If that is your provider’s primary value proposition it is time to find a true payments partner.
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